WALLDORF — SAP SE (NYSE: SAP) today announced a new mobile solution to simplify direct store delivery (DSD). Developed to address the issues currently hampering DSD performance, the SAP Direct Store Delivery mobile solution helps consumer products companies solve the challenges of lack of access to real-time data, limited role and process optimization, and poor route planning. Companies using the DSD mobile solution can materially boost top- and bottom-line performance by reducing costs and increasing revenues.
SAP Direct Store Delivery combines both sales and logistics process requirements for sales, sales management and other related roles. It orchestrates the complex process of selling and distributing goods directly to the final point of sale. It also manages sales representatives’ activities including visit planning, preselling, van selling, taking sales orders and returns, pricing and promotions, audits and surveys, credit checks and performing mixed roles. While strategies and tactics vary by customer, brand and channel, SAP Direct Store Delivery can manage the entire sales process from start to finish.
“The DSD sales process is a complex one for consumer products companies, who must contend with varying requirements for price, merchandising, promotion and order management across any number of retailers and formats,” said E. J. Kenney, senior vice president, global head of Consumer Products, SAP. “With SAP Direct Store Delivery, sales and logistics process requirements run more simply, helping ensure a more efficient operation for delivering products to retailers.”
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