WALLDORF — Companies deploying SAP Jam Collaboration demonstrated an increased return on investment (ROI) through faster access to information, decreased employee training costs and reduced time spent on closing deals, according to a study commissioned by SAP SE (NYSE: SAP).
The July 2016 study, conducted by Forrester Consulting on SAP’s behalf, calculated the total economic impact (TEI) of SAP Jam through a combination of qualitative and financial analyses from a portion of SAP’s customer base. The study found that the enterprises using SAP Jam reported a combined net present value (NPV) of more than 19 million dollars and an ROI increase of 11 percent from a previous study in 2015. The results speak to the possible transformations and long-term financial benefits business enterprises using SAP Jam could experience.
SAP Jam can help businesses through social collaboration rooted in business value, by providing a centralized, cloud-based platform that can help make it easier to find and share information, reduce the time it takes for sales to close deals, improve the speed of onboarding new employees and cut the response time of support organizations.
“Growing evidence points to a road to measuring collaboration success,” wrote Art Schoeller, vice president and principal analyst, Forrester, in the March 2016 report “Define Business Value in Collaboration.” “Sales, customer service and the supply chain are initial areas where collaboration adds measurable business value. Once organizations achieve success in one or more of these roles, they seek out broad adoption to build on this early success.”
The study points to several strategic areas where SAP Jam can add business value, specifically the following.
Faster access to information and expertise. On average, employees using SAP Jam were 15 percent more efficient at locating information and expertise. The collaboration platform decreased the number of hours per week spent e-mailing, searching for information and awaiting responses.
Reduced costs and time to train and onboard new employees through co-creation of training content and less travel. SAP Jam helped reduce the time and expense to train new employees. It provides a community where new hires can work together on onboarding activities and receive support from experts in other departments. It also enabled organizations to eliminate travel for training by providing a platform to enhance virtual learning opportunities.
A reduction in time to close deals. The average time required to close a deal decreased by 9 percent, shaving off about 10 hours from every deal put together by a team.
A reduction in licenses for redundant or poorly adopted collaboration software. Because individual areas of the organizations studied invested in point-product collaboration tools, the use of SAP Jam reduced the overlap in those licenses by 20 percent.
“It’s clear that customers are willing to invest in collaboration technology that can help increase ROI,” said Daisy Hernandez, global vice president of Product Management, Enterprise Collaboration at SAP. “As our customers look to digitally transform their businesses, we will continue to support them by building meaningful business applications that reflect how people want to work and how customers want to engage.”
Fiona Ashby, +44 (0)7775 011 910, firstname.lastname@example.org, GMT+1
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