SAP SuccessFactors Initiative Pledges $1 for Every Tweet with #sconnect16 and #All4GIT to Help Girls in Tech Empower Women Passionate about Technology


WALLDORF SAP SE (NYSE: SAP) today announced an SAP SuccessFactors initiative to support Girls in Tech (GIT), a global nonprofit focused on educating, engaging and empowering girls and women who are passionate about entering into high-tech careers and startups.

To generate awareness and support for GIT’s mission, SAP will donate one dollar for every Tweet that mentions both #sconnect16 and #All4GIT between October 3 and December 31. The initiative is part of SuccessConnect 2016, taking place October 24-25 in Sydney, Australia, November 10 in Tokyo, Japan, November 15 in Singapore and November 28-29 in Vienna, Austria.

“There’s nothing that is inherently masculine about coding software, and men don’t own innovation,” said Mike Ettling, president of SAP SuccessFactors.* “Girls in Tech brings phenomenal programs all the while smashing the barrier that is the belief that careers in tech are unappealing or inaccessible to girls. We’re proud to partner with GIT at SuccessConnect to raise awareness and provide support.”

GIT was created to eradicate the gender disparity that exists in the technology field, by providing a support framework to help women advance their careers in science, technology, engineering and mathematics (STEM) fields. With more than 50,000 members all around the globe, GIT offers innovative programming that is matched to local interests and needs in order to fast-track the growth of innovative women entering into the high-tech industry. The organization’s proprietary, innovative programming and strategic global partnerships are not just for professional women – GIT can be a resource for anyone with an interest in technology, entrepreneurship and providing women with growth opportunities.

“Women are still firmly underrepresented in STEM fields, particularly in the technology workforce and in management positions,” said Adriana Gascoigne, founder and CEO of Girls in Tech. “Girls in Tech has a number of initiatives and programs aimed at reversing those statistics, which makes this generous pledge from SAP SuccessFactors all the more critical. We’re tremendously honored to be working with SAP, who has taken a proactive and leadership role in increasing gender diversity in technology.”

Innovative SAP SuccessFactors technology solutions help HR professionals cultivate a workforce of engaged, “all-in” people who are motivated to win. By leveraging machine learning to help detect and eliminate bias, SAP SuccessFactors solutions are helping organizations ensure gender equity across the entire talent lifecycle.

To learn more, visit www.successfactors.com/en_us/lp/girls-in-tech.html. To join the conversation, visit www.digitalistmag.com/tag/defining-moment.

For more information on Girls in Tech, visit www.girlsintech.org. For more information on SuccessConnect 2016, or to watch the general sessions, visit http://sapsuccessconnect.com/en_us/home.html.

For more information, visit the SAP News Center. Follow SAP on Twitter at @successfactors and @sapnews.

Media Contacts:

Geraldine Lim, SAP, +1 (415) 418-0945, geraldine.lim@sap.com, PT
Kevin Leu, Girls in Tech, +1 (408) 641-6207, kevin.leu@girlsintech.org, PT

*SAP SuccessFactors is a new brand name launched in January 2016 and is used here to mean the offerings, employees, and business of acquired company SuccessFactors, which continues to be our legal entity until integration with SAP is complete.
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