SAP Digital Consumer Insight Honored With 2016 InfoTech Spotlight Big Data–as-a-Service Excellence Award


WALLDORFSAP SE (NYSE: SAP) today announced its SAP Digital Consumer Insight data service has been named a 2016 Big-Data-as-a-Service Excellence (BDaaS) award winner by TMCnet and InfoTech Spotlight magazine.

Launched May 2016, SAP Digital Consumer Insight data service allows businesses of every size to benefit from knowing about consumer demographics and behavior at a given location or point of interest. The insights provided allow users to run better marketing campaigns, scout locations for expansion and even learn about competitors. Winners of this award were chosen for permitting smaller companies to leverage BDaaS to extract actionable intelligence to drive better products, better brands and better businesses. TMCnet and InfoTech Spotlight are leading online resources for the communications and technology industries.

Big-Data-as-a-Service is the next iteration of the cloud model, leveraging several of its predecessors (SaaS and PaaS, to name two) to allow smaller businesses to become part of the Big Data revolution. The 2016 Big-Data-as-a-Service Excellence Award recognizes BDaaS solutions that help companies store and analyze data to drive intelligent business decisions. “SAP has displayed its commitment to quality and innovation in the development of the exploding Big Data industry,” said Rich Tehrani, CEO, TMC. “I look forward to witnessing continued excellence from SAP and its efforts toward helping companies store, manage and analyze data to improve their businesses.”

SAP Digital Consumer Insight brings the insights of the physical world to customers in an easy, consumable, digital way – starting at just US$439 per insight – which can be purchased easily with a credit card at SAPStore.com. With the offering, SAP is democratizing insights, helping businesses of all sizes achieve what’s been available exclusively to only the largest companies with the biggest budgets previously. It uses the latest analytics, in-memory computing and cloud technologies to harness mobile network data, so users can develop smarter, more impactful marketing and customer relationship management (CRM) strategies. Since data is anonymized and aggregated before it is provided, the privacy of individual subscribers is preserved.

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

About InfoTech Spotlight and TMC

InfoTech Spotlight brings extensive content daily that is focused on information technology. Visitors will find free industry news, communities, channels, blogs, feature articles, videos, whitepapers and other resources. The site keeps readers informed about developments across topics including software, hardware, security and networking. InfoTech Spotlight is powered by TMCnet, the leading communications and technology site in the world attracting 2 million unique visitors monthly, according to Webtrends. Visit infoTECH Spotlight for more information.

Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. This presents branding, thought leadership and lead generation opportunities for vendors and sellers. For more information about TMC and to learn how we can help you reach your marketing goals, please visit www.tmcnet.com.

Media Contacts:

SAP: Cindy McKendry, +1 (503) 231-7274, cindy.mckendry@sap.com, PT
TMC: Jessica Seabrook, Marketing Director, 203-852-6800, ext. 170, jseabrook@tmcnet.com

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