A year ago, IDC reported that two-thirds of CEOs expected to execute digital transformation strategies in 2016. But it feels like the impact of digital far exceeded even these high expectations. There was a steady stream of digital transformation news this year.
Some of these stories amounted to noise; they told us little about where digital technologies are taking us. Other stories were overlooked or took unexpected turns. In this issue, we look back on 2016 to identify the stories—hyped or not—that will really matter over the long term. For example, many people missed the importance to business of the emergence of cyborg technologies. On the other hand, Pokémon Go got lots of attention for augmented and virtual reality, but the coverage did not fully explore the technology’s impact on business strategy. In the Digitalist Magazine, Executive Quarterly cover story “More Than Noise” cuts through the clutter to give you the stories that matter most for the future of your business.
Digital transformation, in many ways, rode the Big Data trend to new heights in 2016. First, enterprises were able to use their investments in Big Data technologies to find new opportunities to serve customers within existing business models. Now, however, it has become clear that data within enterprises and across enterprise networks drives new digital business models and transformation. “The Hidden Treasure Inside Your Business,” our feature on using data to create new business strategies or to monetize the data that you already have, is especially relevant.
Although digital transformation gained significant momentum in 2016, enterprises still have tremendous work to do. Many companies have yet to build a cadre of true digital leaders. “Everything You Know About Leadership Is Wrong” delves into the implications of new SAP research that finds that only 16% of business executives have fully embraced the digital mindset.
The mission of this magazine is to help business leaders understand the nature of digital leadership—and to become Digitalists. With the Q4 2016 issue of the Digitalist Magazine Executive Quarterly, we continue our advance.
The mission of the Digitalist Magazine is to help business leaders understand the nature of digital leadership—and to become Digitalists
Other highlights from the issue include:
- CROWDSOURCE: Recode Supply Chain, Decode Demand
- DISRUPTERS: Field Trips Without the Bus, Some Assembly Code Required, and Sensitive Sensoring – devices for the digital economy targeted to children’s education and health
- CREATORS: Sell Me a Story, Melanie Mohr’s (CEO and Founder of YEAY) Berlin-based startup turns mobile video into a new way to shop — and a platform for retailers to communicate directly with consumers. Think of it as an app that’s “QVC + Tumblr + Snapchat”.
- PERCEPTION VS. REALITY: Drones
- CHARTED: Can Digital Decrease Resource Volatility?
- MICROCULTURE: Normmalm, Stockholm: Where Unicorns Gallop
- THINKERS: How to Call the Right Digital Play, author, consultant, and Columbia Business School faculty member David L. Rogers explores how incumbents can hold their own against the onslaught of digital-first upstarts.
- #boldlydigital: Hack Your Way to Engaged Employees. Jeanne C. Meister and Kevin Mulcahy, partners of Future Workplace Summary: Forward-thinking HR leaders aren’t satisfied with just managing processes and monitoring employee effectiveness. They understand the power of creating compelling experiences to engage employees and develop talent. A look at how the hackathon – a fixture of the product development process in digital business – is being used inside HR to reimagine the employee experience. Meister and Mulcahy cite real world examples at DBS Bank and Cisco to illustrate this model.
Jeff Woods is the vice president of Marketing Strategy and Thought Leadership Marketing at SAP.