SAP Digital CRM Receives 2016 TMC Labs Innovation Award For Second Year In a Row


WALLDORFSAP SE (NYSE: SAP) today announced that TMC, a global integrated media company, has named the SAP Digital CRM solution as a 2016 TMC Labs Innovation Award winner presented by TMC’s CUSTOMER Magazine. This is the second year in a row SAP Digital CRM has won the award.

“Congratulations to SAP for being granted a 2016 CUSTOMER Magazine TMC Labs Innovation Award,” said Rich Tehrani, CEO, TMC. “SAP Digital CRM has been selected for demonstrating innovation, superior quality and unique features that have had a positive impact on customer-related technologies. We’re pleased to recognize this outstanding achievement.”

SAP Digital CRM is a simplified cloud CRM solution designed to meet the needs of individuals and small teams, but with enterprise-grade capabilities for both sales and customer service. The solution is provisioned immediately upon purchase and can be set up in minutes by following simple, in-product walk-throughs. This digitally native product is available at SAP Store with a free 30-day trial and priced at US$23 per user per month thereafter.* Access to data is available anytime, anywhere and on mobile devices at no additional cost. An individual sales manager can import customer data from disparate systems, including Outlook, Google or CSV files, and immediately begin tracking and managing all customer interactions in one place.

The TMC Labs Innovation Award honors products that display innovation, unique features and significant contributions toward improving communications technology. The award is granted to those companies demonstrating groundbreaking contributions to the industry.

For more information about SAP Digital CRM, SAP Store and SAP, visit SAP Store and the SAP News Center. Follow SAP on Twitter at @SAPStore and @sapnews.

About CUSTOMER Magazine and TMC
Since its launch in 1982 as Telemarketing Magazine, CUSTOMER magazine has been the voice of the customer experience, call/contact center, CRM and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through its highly valued awards, CUSTOMER strives to continue to be the publication that holds the quality bar high for the industry.

Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. This presents branding, thought leadership and lead generation opportunities for vendors/sellers.

Media Contacts

Cindy McKendry, SAP, +1 (503) 231-7274, cindy.mckendry@sap.com, PT
Stephanie Thompson, TMC, +1 (203) 852-6800 ext. 139, sthompson@tmcnet.com, ET

*Three-month renewal term.
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