An All-Star Delivery by SAP at NBA Cares All-Star Day of Service

This past weekend, SAP celebrated its fifth year partnering with the NBA at NBA All-Star in New Orleans.

These experiences are always full of opportunities to engage with our customers, basketball fans, and local communities through a series of events. This year, it was also a chance for our team and our guests to experience Mardi Gras.

NBA Cares All-Star Day of Service

NBA Cares All-Star Day of Service is, for many, the highlight of NBA All-Star. SAP sent a group of volunteers made up of employees, local customers, and their families to build a KaBOOM! Playground at a local elementary school. Despite the cold and rainy conditions, our team jumped in and got their hands dirty, stirring cement, shoveling mulch and more, all alongside NBA Western Conference All-Stars including Deandre Jordan, Chris Paul, Myles Turner, Paul Millsap, Giannis Antetokounmpo, and more.


It was an absolute thrill for us to be doing this kind of work and looking up (way up) to see Kevin Durant right by our side. Improving local communities is a major priority for both SAP and the NBA, so it’s a pleasure and an easy decision to continue to partner with NBA Cares on this event each year.

“NBA Cares All-Star Day of Service has become an important initiative that brings together our partners and members of the NBA family to make an impact in the community,” said Todd Jacobson, NBA Senior Vice President, Social Responsibility.  “Since 2008, more than 14,000 volunteers have helped build 91 places where kids and families can live, learn or play and packed 270,000 pounds of food for children and families in need.”

The event was a rewarding (and tiring!) experience, and we are thankful for the opportunity to help give back.

SAP and the NBA

In addition to Day of Service, SAP participated in the NBA’s annual Technology Summit, where we demonstrated SAP HANA, which powers  It equips fans with historical box scores (back to 1946), video stats, player comparisons, clutch stats, and more. Basketball fans can look up any combination of over four quadrillion data points on the site. As an example, DeMarcus Cousins has scored the most points in the last minute of the game among all starting players with at least 25 games played this year. At the Technology Summit, SAP developed a program that let conference attendees use insights from SAP HANA to make play calls in real game situations.

The rest of the weekend saw a group of customers enjoying the various events at the Smoothie King Center, from the NBA All-Star Game to the JBL Three-Point and Verizon Slam Dunk Contests. We had a visit from NBA legend Grant Hill, as well as a conversation with legend John Starks about the way the game has changed from his hay day to the present. A group of SAP customers even got to shoot around a bit with rookie sensation, Buddy Hield.

It feels great to put another NBA All-Star in the books, knowing that we continue helping our customers, colleagues, and fans to understand the power of digital transformation. And we certainly hope that all of the kids at William Hart Elementary enjoy their new playground set.

Learn more about Sports & Entertainment partnerships at SAP