WALLDORF SAP SE (NYSE: SAP) today announced that Madhur Aggarwal has been appointed the general manager of SAP Digital Commerce, reporting to Chief Digital Officer Jonathan Becher.

In this role, Aggarwal is responsible for driving the growth and direction of SAP’s direct-to-consumer business, allowing anyone to buy and use SAP and third-party offerings with minimal human interaction. So far, nearly 115,000 orders have been placed across all digital commerce channels, including SAPStore.com.

“Madhur has been instrumental in the creation and growth of SAP’s digital business since its inception in 2015, and has had multiple roles on the team, from chief operating officer to chief product owner,” said Becher. “In those roles, he’s demonstrated extraordinary passion and dedication to SAP’s digital success.”

Under Aggarwal’s leadership, the unit is delivering business offerings in an entirely digital interaction, enabling new business models and new sources of revenue, and reaching new audiences. Since the unit’s establishment, the following milestones have been reached:

SAP Digital, led by CDO Becher, comprises three business units working together: Digital Commerce, which allows anyone to buy and use SAP third-party offerings digitally; Digital Interconnect, which connects the world through simple, scalable solutions; and the Center for Digital Leadership, which empowers CxOs and their organizations to be successful digital leaders.

For more information, visit the SAP News Center. For more information on SAP Digital, visit digital.sap.com and www.SAPStore.com. Follow SAP on Twitter at @sapnews and @sapstore.

Media Contact:

Cindy McKendry, +1 (503) 231-7274, cindy.mckendry@sap.com, PT

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