WALLDORF — SAP SE (NYSE: SAP) today announced the extension of its customer engagement and commerce cloud suite with the availability of the SAP Hybris Revenue Cloud solution.
This announcement was made at the SAP Hybris LIVE: Digital Summit, a new one-day event taking place March 8, 2017, sequentially in Singapore, Munich and New York and being live-streamed worldwide.
SAP Hybris Revenue Cloud goes beyond the quote-to-cash process with new capabilities for order configuration, pricing, quoting, order orchestration and subscription billing — all in the cloud. It includes omnichannel capabilities to meet the needs of the personalized, outcome-based digital business model many customers are striving to achieve as they digitally transform their business. Importantly, SAP Hybris Revenue Cloud allows enterprises to integrate billing strategically rather than tactically. The solution will be available initially in the United States followed by other countries during 2017, and will include a series of editions designed for different enterprise needs.
Monetizing Digital Business for an Outcome-Based Economy
“Client business models are changing, and digital is at the forefront of every customer interaction across all channels,” said Brian Walker, chief strategy officer, SAP Hybris.* “With the addition of SAP Hybris Revenue Cloud to our portfolio of cloud solutions, we are ideally positioned to help clients take advantage of disruption occurring in their markets, develop new business models and focus on what really matters — delivering outstanding customer experiences.”
Financial data and operational data are often siloed. With SAP Hybris Revenue Cloud, customers can connect to SAP S/4HANA for a single view, providing flexible, simplified reporting and improved automation to better track and manage the health of customer relationships and their overall business. In addition, SAP Hybris Revenue Cloud enables handling of orders across multiple fulfillment and service delivery platforms, delivering the results customers want in an outcome-based economy.
A New Generation of Microservices-Based Cloud Offerings
SAP Hybris Revenue Cloud constitutes a new generation of cloud products based on a microservices architecture that enables partners and customers to build and harness flexible extensions and solutions. The SAP Hybris cloud suite can run on SAP Hybris as a Service (informally known as “YaaS”), which helps businesses rapidly and easily augment and enhance their existing solutions with microservices and software-as-a-service applications.
Concur, an SAP company, represents SAP’s solution for integrated travel and expense management; it is looking to consolidate on SAP Hybris Revenue Cloud to help transform its entire quote-to-cash process, which previously ran on a mix of cloud products. This transition will be part of a broader initiative to adopt the SAP Hybris product suite.
SAP Hybris Revenue Cloud works as a stand-alone solution connected to an enterprise’s existing IT systems, or it can be operated as an integral part of the SAP Hybris cloud portfolio. This gives enterprises an end-to-end commerce solution that enables customer engagement across channels and devices, and allows them to respond to changing customer needs, such as by providing initial offers and cross-sell, up-sell and down-sell options. Importantly, it allows customers to build new subscription- and usage-based offers grounded on deep customer insights.
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*SAP Hybris is a brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as well as the offerings, employees, and business of acquired company hybris AG, which continues to be our legal entity until integration with SAP is complete.
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