WALLDORF — SAP SE (NYSE: SAP) today announced that NTT DOCOMO Inc. has selected the SAP HANA platform as the foundation of its data needs to improve customer service.
Data, as large as 18TB, will be collected from various touch points, including nationwide docomo Shops, for processing and analysis. The implementation took eight months to complete and officially went live in March 2017.
NTT DOCOMO needed a new IT platform system to meet three key objectives: strengthen its competitive edge, propose and deliver services that meet customer needs, and enhance data utilization efficacy and operational efficiency of the sales team.
“Before we implemented the new system, we lacked the capability to deliver information to the sales force,” said Taku Hasegawa, general manager of NTT DOCOMO’s Information Systems Department. “It took the back-end office at least a week or two to generate and deliver information. Now with SAP HANA, users can pull out the latest data whenever they need to. An increase in performance has also helped individual storefronts to monitor status of sales promotions. Moving forward, we expect to see an improvement in service at docomo Shops.”
To improve the level of customer service for NTT DOCOMO, SAP HANA will collect data from various sources including approximately 2,400 docomo Shops with almost 37,000 employees, as well as call centers with over 10,000 operators. The new platform will initiate better customer services by helping to identify areas of operational improvement at the storefronts and uncover best practices for applying insights and lessons from other stores.
“We are honored to have been entrusted by NTT DOCOMO to build its data visualization platform,” said Rohit Nagarajan, vice president, Digital Enterprise Platform Group, SAP Asia-Pacific and Japan. “With SAP HANA, we set out to achieve tangible results for NTT DOCOMO by simplifying and accelerating insights. We then apply these insights to ultimately benefit NTT DOCOMO’s end users, that is, its customers.”
For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.
Media Contact:
Maninder Kaur, +65 8869 8120, maninder.kaur@sap.com, UTC +8
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2017 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
