SAP Supports Ayrton Senna Institute to Help Children and Young People in Brazil

SAP is proud to announce that we have pledged to become a partner of the Ayrton Senna Institute, a recognized NGO in Brazil that helps more than 1.5 million children and young people each year with quality public education in 660 municipalities.

The value given by SAP ($30,000) supports the Reading Room, a program that develops cognitive and social-emotional skills of students enrolled in the final years of Primary School in the public network of the State of São Paulo, through the promotion of reading and youth protagonists.

According to the Institute, more than 80% of students enrolled in Reading Room become successful readers. The program supports more than 1,300 schools and 25,500 children.

The Ayrton Senna Institute was founded in 1994, six months after Ayrton Senna’s death. The racing driver, three-time world champion at Formula 1, always dreamed to improve the life for his countrymen.


“Growing up in Brazil, I admired Ayrton Senna for his success behind the wheel but also for his selflessness and willingness to help others,” said Rodolpho Cardenuto, president of SAP Global Channels and General Business. “He was a world-class driver, but that was only a small part of what he means to Brazilians. This institute will be his real legacy and we are honored to support it.”

The Institute is also an SAP customer, having implemented SAP Business One in July to provide greater transparency, security and management for the organization’s many endeavors.

“SAP is an active participant in helping improve the lives of our customers around the world. Our success depends upon helping businesses—and their employees and customers—do the things they do best in a faster, more profitable, more efficient manner,” said Hernan Marino, senior vice president of marketing and global COO at SAP.