WALLDORF — SAP SE (NYSE: SAP) today said that businesses saw a higher return on investment (ROI) after deploying SAP Hybris Commerce Cloud solutions, due to centralized data and an improved buyer experience, according to a recent Forrester Consulting study commissioned by SAP Hybris.*
The study, The Total Economic Impact of SAP Hybris Commerce Cloud for B2B, analyzed qualitative and financial information from a portion of the thousands of customers who run their Web sites with SAP Hybris solutions. It found that over a three-year period, enterprises using commerce cloud solution reported a US$15.9 million increase in net-new revenue and a 307 percent increase in ROI.
“SAP Hybris Commerce is analogous to what Amazon has done for the B2C market,” a study respondent said.
Customers such as Office Depot Europe B.V., Lids Sports Group and organizations all over the world – in retail, travel, telco, professional services, public sector and finance – rely on SAP Hybris Commerce Cloud solutions to foster seamless shopping experiences.
According to the study, a composite organization using SAP Hybris Commerce Cloud solutions over three years was able to:
- Drive an additional 50 percent of revenue digitally. Online channels result in fewer order errors and easily connect to back-end databases to ensure a seamless experience.
- Enhance customer experience. Sixty-seven percent of respondents reported an improved customer experience through a simplified buying experience.
- Reduce order processing costs by 70 percent. On average, organizations realized a significant reduction in processing costs due to unifying customer information on one platform.
- Improve productivity across teams. SAP Hybris Commerce Cloud solutions pull data quickly for better information sharing across departments. The solutions provide them with the latest product information and inventory levels to set realistic expectations and timelines with customers.
- Experience a five percent increase in average order value. Thanks to integration across product areas, shoppers can automate recurring orders, view their purchase history and scan offerings recommended based on prior actions and purchases.
“Commerce is a critical component to the customer journey, so it’s imperative that businesses make this part of the experience truly unique,” said Marcus Ruebsam, senior vice president and head of strategy and solution management, SAP Hybris. “As evidenced by this latest study, SAP Hybris Commerce Cloud empowers organizations to make the buying process not only easier but more profitable. The ability to consolidate customer information from previous interactions and historic purchases is key and underscores the benefit of our technology coupled with an omnichannel strategy.”
About SAP Hybris Solutions
SAP Hybris solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more goods, services and digital content across every touch point, channel and device. Through customer data management, context driven marketing tools and unified commerce processes, SAP Hybris solutions have helped some of the world’s leading organizations to attract, retain and grow a profitable customer base. SAP Hybris software for customer engagement and commerce provides organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 355,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
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*SAP Hybris is a brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as well as the offerings, employees, and business of acquired company hybris AG, which continues to be our legal entity until integration with SAP is complete.
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