With SAP Hybris Solutions, IDP Aims to Connect International Students to a Global Community

Press Release

BARCELONA SAP SE (NYSE: SAP) today announced that six SAP Hybris solutions will power a new global platform built by IDP Education (IDP), helping students around the world connect to universities, services and each other.

This announcement was made at SAP Hybris Live: Global Summit, being held October 17–19 in Barcelona, Spain.

Speaking at the event, Neil Pearson, chief digital marketing officer at IDP, said the six solutions provide IDP with the technology foundations to achieve its bold ambition.

“Our vision is to build the world’s leading platform and connected community to guide international students along their journey to achieve their lifelong learning and career aspirations,” said Pearson. “By implementing the SAP Hybris solutions for customer engagement and commerce, we are able to support international students earlier in their decision-making process and stay by their side each step of the way — through study to employment. This new technology will make things much easier for our ambitious and globally mobile students to connect and engage with IDP, be it through Facebook, WeChat, live chat, or face-to-face interaction with our 650 education counsellors around the world.”

IDP, which has more than 100 offices in 34 countries, is replacing its existing systems with the SAP Hybris cloud solutions for commerce, marketing, sales and service, SAP Hybris communities, and the SAP Hybris citizen engagement accelerator. The global platform rollout follows on from IDP’s acquisition of The Hotcourses Group, a leading student engagement and marketing company.

“With the insights we gain from Hotcourses’ 69 million annual web visitors, combined with the analytics enabled through the SAP Hybris solutions, we are on the right path to realizing our vision of building the world’s most definitive database of international students,” Pearson added.

“In today’s digital and services-driven world, markets will be won by those who can transform,” said Carsten Thoma, co-founder and president, SAP Hybris.* “Education is no exception. Disruptive processes and technology are required to win, and IDP is taking the needed steps to remain a global leader in its field and make its customers the priority. IDP will serve as a best-practice case for how an organization can transform its business model to win in the digital economy.”

For more information, visit the SAP Hybris News Center and the SAP News Center. Follow SAP on Twitter at @saphybris and @sapnews.

About SAP Hybris Solutions

SAP Hybris solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more goods, services and digital content across every touch point, channel and device. Through customer data management, context driven marketing tools and unified commerce processes, SAP Hybris solutions have helped some of the world’s leading organizations to attract, retain and grow a profitable customer base. SAP Hybris software for customer engagement and commerce provides organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 355,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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*SAP Hybris is a brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as well as the offerings, employees, and business of acquired company hybris AG, which continues to be our legal entity until integration with SAP is complete.
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