HANNOVER SAP SE (NYSE: SAP) is bringing a completely new exhibition concept to CEBIT 2018. Based on the idea “10 Minutes of Innovation,” SAP is set to install a 60-meter Ferris wheel at the d!campus.

In the wheel’s 40 cabins, visitors will experience showcases, expert talks and SAP solutions addressing digitalization, artificial intelligence, machine learning, the Internet of Things, the SAP Leonardo digital innovation system, and SAP S/4HANA. The Ferris wheel of innovations forms the core of the SAP presence at the show, and will occupy a total of 2,300 square meters of space at the heart of CEBIT 2018.

With the new concept, SAP is demonstrating its steadfast commitment to CEBIT’s reinvention. Digitalization requires new ways of thinking and acting, as well as new partnerships, approaches and technologies. The creative SAP exhibition concept brings all of these factors together. With attention focused on the Ferris wheel, SAP presents its portfolio of innovations and provides a meeting place for startups, developers, customers and prospects. But the wheel is not only a platform for people to meet, it also serves as a real-life showcase for the “digital twin,” where all relevant information — such as technical model data, spare parts and wearing parts, and documents of all kinds — form a virtual but also realistic copy of the Ferris wheel.

“Digitalization means lateral thinking, networking and grasping new opportunities,” said Dr. Daniel Holz, managing director, SAP Germany. “The heart of the new CEBIT will be beating at the d!campus. What better place could there be for us to present our innovations? The campus idea enables networking, exhibiting and interaction in a completely new form.”

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Media Contact:
Iris Eidling-Kasper, +49 6227 7-65797, iris.eidling-kasper@sap.com, CET

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