WALLDORF — SAP SE (NYSE: SAP) ranked No. 1 in brand value among German companies, ahead of well-established companies such as Deutsche Telekom, BMW and DHL, according to the BrandZ Top 50 Most Valuable German Brands report.
At $48.9 billion, SAP’s brand value was nearly $10 billion above the brand value of second-place Deutsche Telekom, according to the report by communications services group WPP and global research agency Kantar Millward Brown.
While many German companies succeed primarily through reliability, there is still much room for improvement with regard to innovation, the report said. As the only dedicated technology company in Germany’s Top 10 ranking, SAP is well equipped in this regard as its employees actively embrace a culture of innovation.
Brand value rests on commercial success, market capitalization and consumer trust. This trust must be earned each day through SAP’s commitment and dedication to its customers.
“We are thrilled to be recognized as the number one brand on BrandZ’s German ranking,” SAP Chief Marketing Officer Alicia Tillman said. “Achieving this top spot is an incredible reflection of our commitment to our customers in Germany and overarching purpose to help the world run better and improve people’s lives. The report confirms and motivates our work — not only in Germany but worldwide.”
The BrandZ Top 50 Most Valuable German Brands report, rankings and extensive analysis are available online here.
For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.
Media Contact:
Dana Rösiger, +49 (6227) 7-63900, dana.roesiger@sap.com, CET
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2018 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
