Ruum by SAP Integrates with Box

Ruum, a Berlin-based startup created inside SAP, said it will integrate its service with Box, the Silicon Valley-based enterprise cloud and collaboration platform.

Launched in 2016 by SAP employees Stefan Ritter and Florian Frey as part of SAP.iO Venture Studio, Ruum by SAP bills itself as “project management as a service.” Its aim is to create an easy link between office applications like Microsoft Office and Teams and Slack to back-office systems like SAP.

“Work is typically recorded in an SAP system, but the work actually happens in workplace applications,” Ritter said in an interview. “A lot of work gets lost in the transition between them and we want to bridge the gap.”

The integration was announced Thursday during a fireside chat at SAP’s Palo Alto campus with Box founder and CEO Aaron Levie and Max Wessel, general manager of SAP.iO and head of SAP Silicon Valley. Wessel and Levie are both lecturers at Stanford University and in 2016 published an article together in the Harvard Business Review.


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It will be Ruum’s second integration with a third-party service. The first was with Microsoft Office, and more are on the way, including one with Google Docs Ritter said. “We want to integrate with all of the most popular applications that our customers use,” Ritter said.

In the two years since it launched, Ruum has integrated with 11 SAP solutions and platforms, including SAP C/4HANA, SAP Global Track and Trace, SAP Demand Signal Management, and SAP Digital Boardroom, creating new value for existing SAP customers.

Ruum customers use it to keep employees in sync on projects they work on together, linking data from back office products like CRM, supply chain, or marketing systems.

Box started out as a cloud-based storage and file-sharing service but grew into a platform for managing business content and collaboration. Venture capital firm Sapphire Ventures invested in Box in 2011 and it went public on the New York Stock Exchange in 2016.