SAP Debuts Technology Innovations to Optimize Performance for the German Football Association (DFB) at the World Cup in Russia

MOSCOW SAP SE (NYSE: SAP) today introduced technology innovations to the SAP Sports One solution to help the German national football team play at peak performance during the World Cup in Russia. SAP and the German Football Association (DFB) co-innovated the video cockpit and player dashboard to respond to the team’s evolving need to analyze and share relevant match data efficiently, putting them in the best position to win.

The video cockpit is a content hub that merges copious amounts of the team’s live-play videos with match and training information from a variety of sources. This enables the DFB match analysts and coaching team to quickly identify patterns and tendencies and craft strategies to address opponents’ potential weaknesses. Using the player dashboard, team coaches and analysts can provide players with easy access to personalized information and videos from their mobile devices in real time. The video cockpit and player dashboard represent the latest features of SAP Sports One, a solution that helps sports teams and organizations digitalize performance management by coordinating all administrative, training and team management, scouting and medical processes.

“We have an incredible amount of data at the German national team that we need to process and share in real time with the trainer, the players and the analysts,” said Oliver Bierhoff, general manager, German national football team. “Artificial intelligence and machine learning play a significant role in football and are an essential part of data analytics. Our experts and the ones from SAP are working on these topics together. We aim to gain a competitive advantage by using the latest technology innovations and we’re glad to work with SAP as the best partner for that.”

The DFB was among the first to recognize the impact that data and real-time insights could have on football.

“The tactical aspects of soccer have become increasingly important in recent years,” said Christofer Clemens, head of scouting and match analysis, German national football team. “This means that coaches, assistant coaches and match analysts are putting more effort into observing and analyzing the various data sources of a game. It is a logical step to use technological innovations – especially from the fields of data analysis, artificial intelligence and machine learning – to simplify and accelerate certain processes. Using the new functionalities of the SAP Sports One solution – video cockpit and player dashboard – allows the match analysts to prepare the coaches and players even more efficiently. Additionally, the players receive tailor-made information packages for upcoming matches.”

Since 2013, the German national football team and SAP have transformed the team’s use and processing of data to enhance player performance. Working together, they created innovative solutions that turn vast amounts of data into unique, real-time insights, providing a competitive edge in training and match performance.

“As the reigning World Cup champion, the German national football team is at the forefront of the digital transformation across football and among the first to recognize that data and real-time insights can have a powerful impact on the field of play,” said Stefan Ries, Member of the Executive Board of SAP SE and Chief Human Resources Officer. “Since 2013, the German national football team and SAP have transformed the way the team captures and processes data to inform and enhance player performance. The new SAP Sports One features, video cockpit and player dashboard, make the job of the coaches and game analysts easier, as they have direct access to the information that is essential for the team to win.”

In 2014, SAP developed the SAP Match Insights solution, offering greater insights into team performance on the field, and the SAP Team One mobile app, a mobile application that helps players and coaches communicate and share information more easily. In 2016, SAP introduced the SAP Penalty Insights Web application and the SAP Challenger Insights mobile app, two prototypic technologies providing data-driven insights into opponent tendencies and formations. Using SAP solutions and the resulting insights as an integral part of its training and preparation, DFB has won various international titles, raising its performance on the world stage.

Outlook to the Future: Artificial Intelligence and Machine Learning Technology

Looking ahead, SAP and DFB are already working on solutions to strengthen the development of the next generation of German players. Artificial intelligence and machine learning capabilities in match analysis have been identified as key priorities by SAP and DFB. For example, in the near future team officials will be able to identify more easily and quickly complex match scenes and opponent tendencies based on pattern detection and positioning data. As an official partner of the DFB Academy, SAP will continue to contribute its technology expertise by creating training solutions for players and coaches, helping the team in the areas of talent development and player scouting.

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