Cannes Lions 2018: Awards Show

Walk the Equality Talk – Rosé and Runway: SAP Signals Commitment to Next Generation of Female Leaders at Cannes Lions 2018

SAP will host a special event for creative business leaders at Cannes Lions at Walk the Equality Talk: Rosé & Runway, an interactive Fashion Tech experience powered by innovative technology from SAP and designs from Badgley Mischka.

Cannes Lions has been championing creativity since 1954, and today it’s the world’s biggest festival and awards for the creative and marketing communications, entertainment, design, and tech industries. To SAP this is the best place to be at the intersection of creativity, purpose, and technology.

In a collaboration with The Female Quotient and their Girls’ Lounge at Cannes Lions, SAP will host a special evening event, which will also be the launchpad for #CX4Her, around which SAP will build out the community and network.

“The SAP Customer Experience organization is thrilled to lend its support to the amazing program in place for the Cannes Lions event, in collaboration with our partners in the SAP Next-Gen team,” said Gretchen Nemechek, senior vice president of Enablement Strategy, Programs and Content for SAP Customer Experience. “Forging a community anchored in our new hashtag #CX4Her is an important step in our effort to showcase and build momentum around the future women leaders of tech who are also the brand leaders of tomorrow.”

At Walk the Equality Talk: Rosé and Runway from Cannes Lions 2018SAP is signaling its commitment to the next generation of female leaders

Walk the Equality Talk: Rosé & Runway will celebrate our industry’s commitment to gender equality and the phenomenal women in our field. The event will highlight the beauty of bridging the creative industries and technology in synergistic ways, and here we are thrilled to share ways that we have partnered with creative organizations, such as New York Fashion Week, including esteemed designers Mark Badgley and James Mischka, whom we have teamed up with again this week, to put on a special interactive runway experience by SAP & Badgley Mischka, for this Cannes Lions 2018 evening event.

“Forty-six years ago, SAP was founded with the purpose to help the world run better. Today, through our customers, we are continuing to deliver on this promise in creative and unexpected ways,” said Alicia Tillman, chief marketing officer, SAP. “It’s not enough to simply have an incredible product, we know we have to think outside-the-box when it comes to how our technology can be applied to enhance the customer experience and improve people’s lives. Our work with Badgley Mischka is just one example of how our innovations are powering new frontiers across a variety of industries and enabling brands to become more in tune with their customers than ever before.”

SAP looks forward to hosting and inspiring women to join the dedicated community for creative leaders #CX4Her, which will empower women marketers to build up a strong B2B technology network. In the meantime, join the conversation with @SAPNextGen and @SAP_CX using the hashtags #CX4Her and #sheinnovates.

“By fostering a movement today to empower young women as purpose-driven leaders for the future, SAP Next-Gen is supporting SAP’s commitment to the UN SDGs including Goal #5 – Gender Equality,” said Ann Rosenberg, senior vice president and global head of SAP Next-Gen. “SAP Next-Gen invites companies, academia, purpose-driven partners, tech community leaders, institutions, students, and citizens to join with SAP Customer Experience and The Female Quotient in supporting #CX4Her to advance gender equality and inspire young women at the convergence of purpose-driven innovation and customer experience.”

  • Walk the Equality Talk: Rosé & Runway
    Hosted by SAP Next-Gen, SAP Customer Experience & The Female Quotient
    The Girls’ Lounge @ Cannes Lions
    Hôtel Martinez – Penthouse #731
    73 boulevard de la Croisette
    Cannes, France
    June 21, 5:30 – 7:00 p.m.
    RSVP required

Join #sheinnovates & #CX4Her to support women leadership.


The SAP Next-Gen initiative, a purpose-driven innovation university and community aligned with SAP’s commitment to the 17 UN Global Goals for sustainable development, supports SAP’s more than 388,000 customers across 25 industries in more than 180 countries. The program leverages over 3,500 educational institutions in 113 countries, more than 100 SAP Next-Gen Lab spaces at universities and at partner and SAP locations, and 26 SAP Next-Gen Chapters, as well as startups, accelerators, tech community partners, venture firms, futurists, and purpose-driven institutions. The initiative also leverages SAP’s more than 100 innovation and development centers and SAP’s network of over 17,000 partner companies. SAP Next-Gen connects customers to a global innovation-with-purpose community to reimagine the future of industries and the intelligent enterprise, seed disruptive innovation with startups, and build skills for digital futures. Customers can benefit from services as well as events from SAP Next-Gen where digital innovators come together in an open community to foster the future of industries with the latest technologies from SAP.


Top image via Cannes Lions