Innovation on the Move: The Intelligent Enterprise Tour Kicks Off in Europe

WALLDORF SAP SE (NYSE: SAP) today announced the kickoff of “Innovation on the Move,” the Intelligent Enterprise tour of Central and Eastern Europe in Walldorf, Germany.

The tour will spend the coming months travelling in a truck across the region, visiting customers, partners, universities and trade fairs to showcase an array of smart innovations and use cases for the intelligent enterprise.

Visitors can learn how technologies such as blockchain or machine learning are implemented in day-to-day business and the added value these innovations bring to the companies using them. The tour truck houses a full replica of the “SAP City” room — a 23×17-foot space with an interactive 360-degree experience including voice control and touch wall — in which customer- and industry-specific live demos and scenarios are presented for a one-of-a-kind digital transformation enlightenment. Not only is the tour a major step forward for SAP in terms of digital brand experience, it also helps communicate SAP technologies to a much wider target audience — up until now, the SAP City room was only available in building WDF21 at SAP’s headquarters in Walldorf. Thanks to the Intelligent Enterprise tour, SAP can now bring this unique customer experience to other cities and countries as well.

“Blockchain or the Internet of Things might be common jargon these days, but the technologies and concepts behind them are still quite abstract for a lot of companies,” said Hartmut Thomsen, president, Middle & Eastern Europe Region at SAP. “I am pleased that we can bring these new technologies and their use cases closer to the customer with the Intelligent Enterprise tour. We want to make our customers’ digital journeys as smooth as possible as they transition to intelligent enterprises.”

A further highlight: Interested customers can team up with SAP experts in the integrated innovation lab to develop a prototype for a selected use case in just five days.

The inaugural stop in Walldorf additionally featured exciting showcases by Velotics and Anki Overdrive. The Velotics demo showed the potential of digital transformation based on a fictitious bicycle manufacturer that can tap into collected data to remind customers about service intervals. Anki Overdrive, meanwhile, brought connected mobility and the racing world to life with showcases on the SAP Vehicle Insights application and SAP Race Analytics mobile app.

Visit the SAP News Center. Follow SAP on Twitter at @sapnews.

Media Contact:
Dana Rösiger, +49 (0)6227 – 763900,, CET

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. Such statements reflect our current views and assumptions and all forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from those statements. The factors that could affect SAP’s future financial results are discussed more fully in our filings with the U.S. Securities and Exchange Commission (SEC), including the most recent Annual Report on Form 20-F filed with the SEC. The future-oriented statements reflect the point of view at the time they were made. Readers are cautioned not to place undue reliance on these forward-looking statements.
© 2018 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein, as well as their respective logos, are trademarks or registered trademarks of SAP SE in Germany and other countries. For more information about the trademarks, copyrights, and their usage, see