Innovation on the Move: The Intelligent Enterprise Tour Kicks Off in Europe

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WALLDORF SAP SE (NYSE: SAP) today announced the kickoff of “Innovation on the Move,” the Intelligent Enterprise tour of Central and Eastern Europe in Walldorf, Germany.

The tour will spend the coming months travelling in a truck across the region, visiting customers, partners, universities and trade fairs to showcase an array of smart innovations and use cases for the intelligent enterprise.

Visitors can learn how technologies such as blockchain or machine learning are implemented in day-to-day business and the added value these innovations bring to the companies using them. The tour truck houses a full replica of the “SAP City” room — a 23×17-foot space with an interactive 360-degree experience including voice control and touch wall — in which customer- and industry-specific live demos and scenarios are presented for a one-of-a-kind digital transformation enlightenment. Not only is the tour a major step forward for SAP in terms of digital brand experience, it also helps communicate SAP technologies to a much wider target audience — up until now, the SAP City room was only available in building WDF21 at SAP’s headquarters in Walldorf. Thanks to the Intelligent Enterprise tour, SAP can now bring this unique customer experience to other cities and countries as well.

“Blockchain or the Internet of Things might be common jargon these days, but the technologies and concepts behind them are still quite abstract for a lot of companies,” said Hartmut Thomsen, president, Middle & Eastern Europe Region at SAP. “I am pleased that we can bring these new technologies and their use cases closer to the customer with the Intelligent Enterprise tour. We want to make our customers’ digital journeys as smooth as possible as they transition to intelligent enterprises.”

A further highlight: Interested customers can team up with SAP experts in the integrated innovation lab to develop a prototype for a selected use case in just five days.

The inaugural stop in Walldorf additionally featured exciting showcases by Velotics and Anki Overdrive. The Velotics demo showed the potential of digital transformation based on a fictitious bicycle manufacturer that can tap into collected data to remind customers about service intervals. Anki Overdrive, meanwhile, brought connected mobility and the racing world to life with showcases on the SAP Vehicle Insights application and SAP Race Analytics mobile app.

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Media Contact:
Dana Rösiger, +49 (0)6227 – 763900, dana.roesiger@sap.com, CET

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