Millions of new SAP Jam Collaboration subscribers agree: it’s time to start taking collaboration seriously.  Subscribers of SAP’s enterprise collaboration platform grew from 34 million in 2016 to 53 million currently – an increase of more than 55 percent.

SAP Jam delivers tangible, measurable, results-oriented collaboration for the digital workplace. In fact, the recently published Forrester Total Economic Impact of SAP Jam report found that ROI from SAP Jam is up to 625 percent.  Adoption of SAP Jam has grown steadily thanks to SAP’s strategy of focusing collaboration around business processes such as streamlining workflows in HR and marketing, connecting sales and service agents with the experts and knowledge they need to do their jobs faster, and eliminating communication inefficiencies such as excessive email.

We have seen exciting adoption of SAP Jam in two specific scenarios:

  • SAP Jam has received praise for extending collaboration to be an employee-centric, cloud-based intranet replacement for legacy and on-premises collaboration platforms and portals.
  • Customers have adopted SAP Jam as their onboarding and employee learning experience platform, supplementing SAP SuccessFactors Learning with blended and informal learning, providing a complete, modern learning experience with mobile-based and micro-learning.

Thomas Jefferson University is one example of a business that is deploying SAP Jam to offer employees a more interactive, connected experience.

“I am confident that SAP Jam will help us to create a successful digital workplace of the future,” said Jeffrey Stevens, executive vice president and CHRO, Thomas Jefferson University. “To create a truly connected workforce, I believe it is essential to have a comprehensive tool like SAP Jam that goes far beyond a singular chat, video or discussion board, and touches the entire digital workplace. Our goal with SAP Jam is to energize our employee base through enabling new streams of collaboration, including communities working together digitally to solve medicine’s toughest challenges.”

SAP Jam also integrates collaboration into the business processes and tools employees are already using every day, driving increased engagement and transforming how employees, customers and partners work together. Examples include:

  • IT: Enterprise-wide collaboration and Intranet
  • Sales: Account management, opportunity management, sales enablement and training
  • Service: Service ticket resolution, expert discovery, knowledge articles and FAQs
  • ERP: Order-to-cash, invoices, quotes
  • Marketing: Collaborative campaign planning and corporate communications
  • HR/Learning and Training: Blended learning rooms, topical learning communities, company-wide learning academies, mobile learning, micro-learning
  • HR/Onboarding: Pre and post-hire onboarding, cross-boarding, international relocation communities

With out-of-the box integrations to third-party applications and several SAP business applications, such as the SAP SuccessFactors HCM Suite, SAP Sales Cloud, SAP Service Cloud, SAP Integrated Business Planning, and SAP Cloud Platform, SAP Jam enables customers to have collaboration directly within one unified collaboration platform without creating information silos.

We have arrived at the era of the digital workplace, where sophisticated collaboration tools are no longer a nice-to-have. The growth in our subscriber base clearly shows that more and more businesses are recognizing the need for a measured, strategic approach to collaboration. Our customers are seeing that stronger collaboration directly drives business results and soon, businesses that do not prioritize collaboration will fall behind.

By taking a holistic, business-driven approach to collaboration, SAP Jam is leading the charge in optimizing collaboration for the digital enterprise.

Daisy Hernandez is global vice president, Product Management, Enterprise Collaboration, SAP Labs