SAP to Demonstrate How to “Connect with Purpose” at SAP Customer Experience LIVE

BARCELONA SAP SE (NYSE: SAP) today announced it is hosting customers, partners and industry influencers this year at SAP Customer Experience LIVE, being held October 10–11 in Barcelona, Spain.

The event will show how intelligent enterprises connect people, processes and technology to build relationships along the entire customer journey and turn potential buyers into customers for life.

“Customers want to trust the companies they do business with and expect them to stay connected beyond a potential or actual purchase,” said Alex Atzberger, president, SAP Customer Experience. “For enterprises, this means that supply and demand need to be integrated, and that marketing, sales and service are focused on what the customer wants, and not a transaction. That is the purpose of our SAP C/4HANA suite of cloud solutions — the embodiment of the Intelligent Enterprise that helps connect organizations to customers, better understand them, and predict and proactively meet their needs.”

Following the theme “Connect with Purpose,” the show floor will offer a variety of interactive opportunities for attendees to get hands-on experience with the SAP C/4HANA suite as well as gain a better understanding of the transformative power that technology can have on the customer journey, including the following:

  • DiscovAR SAP C/4HANA Buddy aggregates attendee data to build an avatar that is based on personal engagements at the event and aligned with the 17 Sustainable Development Goals of the United Nations. Attendees will have the opportunity to interact with their avatars in an augmented reality (AR) display.
  • The CX Alive! Experience follows a day in the life of consumer “Lisa” as she goes on a connected journey to purchase a new car, renovate her kitchen, and conduct everyday household tasks while aligning engagements to her personal values anchored in making smart and environmentally sound purchases.
  • Cloud campuses will showcase these innovations: marketing – Yo!AvatAR; commerce – FashionLabs; sales – World Cup showcase; service – intelligent engagement; and customer data – Vivo, a prototype of a blockchain use case; as well as the core capabilities in SAP C/4HANA.

“These showcases will reveal the complexity of engaging with customers across their entire purchase journey, and why customer-facing organizations need to innovate,” said Kevin Cochrane, chief marketing officer, SAP Customer Experience. “An intelligent enterprise can unite data across the business, connecting customer data to the supply side to deliver a complete understanding of the customer.”

To find out more, visit the SAP Customer Experience LIVE website and follow the event on social media with #SAPCXLive. Visit the SAP News Center. Follow SAP on Twitter at @sapnews.

Media Contacts:
Michael Baxter, SAP, +49 151 1719 6185,, CET
Nikki Festa or Jenny Radloff, PAN Communications, +1 (617) 502-4300,, ET

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