Denmark’s Global Business Hub for the Sustainable Development Goals: A Winning Template

As global leaders convene this week in New York for the 73rd United Nations General Assembly, social innovators in governments, corporates, academia, and the startup world are asking how they can scale and accelerate action to achieve the 2030 Agenda for Sustainable Development.

Denmark has an answer: its global business hub for the Sustainable Development Goals (SDGs). Denmark has been one of the early front runners in the EU to adopt the SDGs as a framework for progress. The Danish Trade Council’s new initiative aims to help Danish companies achieve their SDGs while developing their business abroad.


During the United Nations General Assembly week in New York, SAP Next-Gen is driving
innovation with purpose, bringing together new partners to engage and inspire a
global audience of purpose-driven innovators to join with SAP to accelerate solutions to the SDGs.


Denmark: More Than a Small Country, It’s a Big Idea

Prime Minister of Denmark Lars Løkke Rasmussen is kicking off his attendance at the United Nations high-level General Debate week with an event celebrating Denmark’s trailblazing role in achieving the SDGs and reaffirming the importance of sustainable values in Danish life at home and abroad.

Today, the SAP Next-Gen program is hosting “Denmark: It’s more than a small country – it’s a BIG idea!” at the SAP office at Hudson Yards in New York City in collaboration with the Consulate General of Denmark in New York and the Confederation of Danish Industry.

The evening brings together Her Royal Highness Mary, the Crown Princess of Denmark, and Prime Minister Lars Løkke Rasmussen, as well as Denmark’s leading companies and non-profits in sustainable development, for an evening exhibition of Danish successes in the SDG arena.

“The longstanding Danish values of sustainability, gender equity, and tolerance are in many ways the forerunners of the Sustainable Development Goals,” said Ambassador Anne Dorte Riggelsen, Consul General of Denmark in New York. “We are thrilled that we can honor both the Danish public and private sectors for maintaining this strong Danish tradition.”

SAP Next-Gen is joining government, corporate, and entrepreneurial leaders in Denmark to scale the impact of Denmark’s global business hub for the SDGs through connections to the global SAP Next-Gen network of more than 3,600 educational institutions in 116 countries, including more than 110 SAP Next-Gen labs and hub locations at universities and at partner and SAP locations, and nearly 100 SAP Next-Gen Chapters, as well as startups, accelerators, tech community partners, venture firms, futurists, purpose-driven institutions, and SAP experts worldwide.

“We look at Denmark’s launch of its global business hub for the SDGs as a model for all countries to rally SDG champions to connect with SAP Next-Gen in New York and link to a global community of next-generation purpose-focused innovators accelerating solutions to the SDGs,” said Ann Rosenberg, senior vice president and global head of SAP Next-Gen. “We welcome other countries to follow this example in collaboration with SAP Next-Gen.”

Global Mayors Lead Change in their Cities to Fight Climate Change

In further support of SAP’s commitment to the SDGs, including Goal #11: Sustainable Cities and Communities, SAP Next-Gen is collaborating with Make Sense to host C40 mayors during an evening event today at Hudson Yards.

C40 is a network of the world’s megacities committed to addressing climate change. Make Sense is a global, people-powered community that connects engaged citizens, passionate entrepreneurs, and forward-looking organizations to solve social issues and create positive impact. By bringing C40 mayors together at SAP to engage with citizens, social entrepreneurs, corporates, and policy-makers, Make Sense aims to accelerate solutions for challenges related to waste, mobility, energy, and buildings, to make cities more sustainable and fight climate change.

New Business Action Toolkit Aims to Accelerate Solutions to the SDGs

In related activities during UN General Assembly week, SAP Next-Gen is partnering with Project Everyone and 2030Vision to premier a business action toolkit during the World Economic Forum Sustainable Development Impact Summit on September 24 and 25. The toolkit aims to guide organizations working on solutions to the SDGs in how to turn the theory of the goals into action among the technology and wider business community.

Project Everyone is a communications unit dedicated to driving awareness and action around the UN Global Goals. 2030Vision is an initiative founded by Arm in partnership with the UN System, which aims to transform the use of technology through collaborative partnerships and innovative projects, to support the delivery of the SDGs and unlock the commercial opportunities they offer by identifying and scaling impactful technologies through multi-sector partnerships.

Learn more about the SAP Next-Gen program