DocuSign made its name in the electronic signature business, creating a solution that streamlined the process of approval delivery of legally binding agreements. Improved speed of business has always been a part of the company’s messaging. But today, customers are also focused on the green benefits of using DocuSign as well.
Those benefits have always been there, says Burke Fewel, senior partner marketing manager, but they’re becoming increasingly important to customers. And now, DocuSign customers can track how many natural resources are preserved by paperless processes.
DocuSign launched a Green Score calculator that helps customers quantify their environmental savings. For example, signing 10 signatures electronically per day saves 66 pounds of wood, 132 gallons of water, $351, and 13 hours, according to DocuSign. Sending those 10 documents to 10 people saves 1,300 pounds of wood, 2,600 gallons of water, $7,000, and 258 hours of resources, according to the company.
“If you don’t think of environmental savings as well as business savings, you’re not with the current times,” Fewel said. “From trees to water to carbon emissions, the impact of paper production for many business workflows is significant and no longer necessary. Our customers are more than happy to contribute to saving natural resources while also saving time and money.”
DocuSign was founded in 2003, initially with a strong focus on the real-estate market. The DocuSign service hastened the approvals of mortgages, appraisals and other documents with electronic signatures that are legally binding. Today, the company offers a cloud-based subscription solution that routes documents to appropriate parties, eliminating the need to fax, scan, print, and overnight the signatures. Now a mainstay in many industries and countries, the company integrates with SAP as part of the SAP Signature Management solution by DocuSign.
Going Green, Growing Big
Still, there’s even greater opportunity ahead, according to the company. The average American uses enough paper each year to equal a 100-foot Douglas fir tree. It also takes about 13 ounces of water to make a single sheet of paper, according to DocuSign. To date, DocuSign customers have saved about 1 million square feet of forest by replacing paper-based processes with digital transactions.
Reducing paper consumption by 10 percent would effectively reduce carbon emissions by 1.6 million tons, according to DocuSign.
“The environmental savings are just so significant,” Fewel said. “And reducing carbon emissions around water is just the beginning. There’s also significant cost to store and archive paper. That represents additional savings that customers and prospects want to hear about because employees and customers are expecting those initiatives to be in place. These days students coming right out of college are looking for employers that are environmentally conscience and purpose-driven. They want the companies they go to work for to utilize resources such as DocuSign’s to show that they’re digitally and eco-friendly. These types of solutions can attract potential workers and customers. It’s a purposeful win-win. That’s a priority for us.”
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