At the recent Australian International 3 Day Event 2018, SAP provided fan engagement on a new scale. For the first time, technology offered fans real-time mobile interaction and tapped into valuable data insights not yet accessed for both riders and media commentators.
Held in Adelaide earlier this month, SAP joined forces with equestrian startups Black Horse One, for Spectator Judging and eScoring, and EquiRatings, the leading data science company in equestrian sports, to enhance the technological landscape of the event.
Since 2012, SAP has been dedicated to creating innovative technologies for equestrian fan engagement. Six years later, the company has a proven track record from live rider tracking tools, real-time data analytics and insights, and spectator judging mobile apps, powered by SAP Cloud Platform.
Internationally, SAP’s partnership with the Event Rider Masters Series has been recognized as invaluable for spectator engagement and live insights for onsite and remote audiences and those working in the equine industry. Using the same technology for the Australian Intentional 3 Day Event helped ensure that fans were an essential part of the sport.
Technology Aids Fan Engagement
Fan engagement was the integral focus over the course of the Australian Intentional 3 Day Event. The combination of the Spectator Judging and EquiRatings Stacks mobile apps enabled fans to become co-judges by scoring athletes in real time and testing their equestrian knowledge with a live competition strategy game.
The Spectator Judging app allows fans to view and share spectator results on their mobile, the big screen, and social media — making fans a central component of the event.
The EquiRatings Stacks app is a game that let fans answer live questions, building up a stack of correct answers — with a wrong answer pulling it down to zero and awarding prizes for players with the highest stacks. For followers of this sport, the mobile technologies showed the opinions of the fans in the moment and gamified their spectator experience.
Better Data Insights for Equine Enthusiasts
The Internet of Things (IoT) and SAP Cloud Platform have found their way into the equestrian arena and are transforming the experience for both fans and people working in the industry. The Australian International 3 Day Event is the only 4-star event in the southern hemisphere and SAP is a proud technology supporter, able to contribute a wealth of information for commentators, course designers, and fans both new and old to the sport.
Another way technology is enhancing the sport is through equipping riders with IoT sensors. SAP can provide accurate live tracking and data collection on speed, position, and deltas to strategic markers both via a live app, television graphics, and an immersive experience fusing the helmet camera pictures with the data.
This helps the riders to further improve their performance by reviewing the rides. These data insights are also valuable to course designers, who mitigate risks for both riders and their horses as they have a clearer understanding of the pace and speed in which riders and horses execute jumps.
For event commentators, the data insights provide important information to better assess aspects such as speed and split timing, which helps them understand each event as it takes place, allowing them to better explain the action to the fans.
Spectators were also fascinated by Australian Olympian Andrew Hoy explaining one of his rounds, tracked with SAP Equestrian Analytics software, in the big arena as seen in this video:
At the Australian International 3 Day Event 2018, SAP and partners put fans in the judge’s seat so that they were no longer passive spectators, but active and engaged supporters.