WALLDORF — SAP SE (NYSE: SAP) today announced that seven out of 10 U.S. consumers purchase fashion products online but miss some of the experiences traditional brick-and-mortar retailers provide, such as fitting rooms.
These are some of the findings of SAP’s recent Consumer Propensity Study that polled 1,000 American consumers about their attitudes toward online shopping experiences.
“The survey indicates that shoppers like the convenience of online shopping, but higher than expected shipping costs or a clunky return process quickly changes that sentiment,” said Chris Hauca, head of Strategy, SAP Commerce Cloud, SAP. “Retailers should consider how they can eliminate unpleasant surprises to the consumer. To ensure experiences are positive and last beyond the purchase, brands need to connect customer-facing processes with the back-end supply chain.”
Additional insights from the survey that could help to avoid shopping cart abandonment and drive additional purchases include:
- Providing free shipping: U.S. consumers most frequently abandon their online shopping carts due to shipping costs (62 percent).
- Providing more options to consumers so they can seamlessly switch between digital and physical channels: One in three consumers believes the online shopping experience would be improved by having a physical store to try or test products before purchasing them.
- Offering more information to consumers to help them make informed choices: 47 percent of U.S. consumers surveyed believe online shopping experiences would be improved by comparison tools that analyze price and specification differences between similar products. According to the survey, 40 percent of respondents already use the shopping cart as a way to compare prices with other Web sites and brands.
For more information, see this infographic. Visit the SAP News Center. Follow SAP on Twitter at @sapnews.
Stacey Hoskin, SAP, +1 (816) 337-7476, email@example.com, CT
Nikki Festa or Jenny Radloff, PAN Communications, +1 (617) 502-4300, SAPCX@pancomm.com, ET
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2018 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.