#NameGameOn: Name Munich’s New Sports Arena

In 2018, SAP secured the naming rights for the new multipurpose sports arena in Munich, Germany, built by Red Bull. Now, we’re asking fans around the world for their naming suggestions!

With the social media competition #NameGameOn, SAP is hoping to find the perfect name for the new arena. At www.NameGameOn.com, fans and anyone interested worldwide now have three weeks to submit their ideas for possible names. The last day for submissions is March 4, 2019.

Once the submission phase is over, a jury of representatives from Red Bull, FC Bayern Basketball, and SAP will pare down all the entries to a shortlist of favorites. After that, the chosen names will be published once more on the competition website to enable all those interested to cast their votes.


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“In our role as the facility’s naming sponsor and technology and innovation partner, we believe it’s important that a venue in such a historic place as Munich’s Olympiapark has more than just another name,” affirms Bernd Leukert, member of the Executive Board of SAP SE, responsible for SAP Digital Business Services. “From the very beginning, we knew we wanted to get sports fans involved so they could identify with this multipurpose sports arena as well as possible. We’re looking forward to all their creative ideas!”

The name of the new arena is scheduled to be announced at the end of March. The names submitted will need to meet two criteria: They should include the name “SAP” and must not be trademarked anywhere in the world.

#NameGameOn press conference

Participant Recognition

SAP, FC Bayern Basketball, and EHC Red Bull Munich will also combine their efforts to raffle off some great prizes among the participants. The entrant with the winning submission, along with a companion, can look forward to a one-of-a-kind experience at the new venue’s grand opening. They will also have a personalized seat that will be available at every public event held in the arena for a full year. Participants who do not live in Munich or Germany will have the chance to win various packages consisting of merchandise and tickets to a wide range of events in cooperation with other SAP partners.

It’s on! Submit your name suggestion today at www.NameGameOn.com and win big!