SAP and Camelot ITLab Form Co-Development Partnership to Deliver Demand-Driven Material Requirements Planning Capabilities

WALLDORF SAP SE (NYSE: SAP) today announced a joint initiative with Camelot ITLab GmbH to co-develop a solution to bring the demand-driven adaptive enterprise (DDAE) model into the SAP Integrated Business Planning solution.

This offering aims to help companies drive a more nimble and adaptive supply chain management process to directly address the challenges of increasingly volatile business landscapes.

“As the market leader, our customers rely on us to see around corners and help create competitive advantage through innovation,” said Hala Zeine, president, Digital Supply Chain, SAP. “This new joint effort with Camelot ITLab will let business leaders become more agile, master variability and adapt the innovative net flow equation concept at the center of their supply chain.”

SAP and Camelot ITLab have a long-standing partnership. This agreement is meant to establish Camelot ITLab as the strategic development partner to develop jointly with SAP demand-driven material requirements planning (DDMRP) within SAP Integrated Business Planning. The new module will extend the existing DDMRP capabilities of SAP Integrated Business Planning and allow companies to apply a state-of-the-art demand-driven approach to their supply chains.

“DDMRP is the first step in enabling organizations to become demand-driven adaptive enterprises, allowing them to adapt to today’s complex, volatile market conditions,” said Dr. Josef Packowski, CEO, CAMELOT Consulting Group. “It combines the fundamental principles of variability and flow management with the emerging new science of complex adaptive systems and smart digital solutions. DDMRP is the way successful businesses will work in the 21st century. We are very happy to share our expertise in this forward-looking area with SAP, making the demand-driven adaptive enterprise model reality for SAP customers around the globe.”

Camelot ITLab is an established SAP partner, specializing in digital value chain management with a strong track record of successful innovations and large-scale supply chain transformations. As global affiliate of Demand Driven Institute (DDI), Camelot ITLab will be a global implementation partner for this new joint solution, offering “Thoughtware and Courseware” conducted by certified DDI-instructors to help customers adopt the new demand-driven principles.

“SAP first introduced DDMRP in SAP Integrated Business Planning in 2018, leveraging Camelot’s certified enhancement for the solution,” said Franz Hero, senior vice president, Supply Chain and Logistics Development, SAP. “This led to a fast adoption of the concept and tremendous expected business benefits among our early co-innovation customers like The Procter & Gamble Company and BSH Hausgeräte GmbH. I am excited that we continue to build on this success by incorporating Camelot’s unique industry insights and technology expertise for demand-driven capabilities into the core SAP Integrated Business Planning.”

Learn more about SAP’s demand-driven MRP initiative here.

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Media Contacts:
Kathrin Eiermann, SAP, +49 6227 74 07 79, simone.kathrin.eiermann@sap.com, CET
SAP News Center press room; press@sap.com
Franziska Bernhard, Camelot ITLab, +49 (0)621 86298-421, fber@camelot-itlab.com, CET
Erin Smith, PAN Communications, +1 (617) 503-4300, esmith@pancomm.com, ET

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