The new multipurpose sports arena in the Olympiapark in Munich, Germany, now has a name: SAP Garden.
The recent #NameGameOn campaign gave sports fans and spectators around the world the chance to name the arena that will be home to the ice hockey team EHC Red Bull Munich and basketball club FC Bayern Basketball.
In the final round of the campaign, a shortlist of three favorites was put to the public vote. With 45.3 percent of the votes, SAP Garden came out on top, followed by SAP Park, with 44.8 percent of the votes, and SAP Live with 9.9 percent of the votes.
“SAP Garden is a great choice of name for the arena, which we plan on equipping with the very latest in digital technology,” explains Christian Klein, chief operating office and member of the Executive Board of SAP SE. “The #NameGameOn campaign exceeded all our expectations in terms of the general response, public opinion, and the number of creative ideas we received — including, of course, the winning name itself. SAP Garden really reflects our values and also does justice to the rich history of Munich’s Olympiapark.”
More than 10,900 ideas were submitted on www.namegameon.com between February 14 and March 4, with 5,433 sports fans from 127 countries taking part in the campaign. Once the closing date had passed, a panel of representatives from FC Bayern Basketball, EHC Red Bull München, and SAP reviewed the ideas and shortlisted three favorites. The public could then vote for their preferred name and in the end, SAP Garden was the most popular.
“The creativity of the suggestions really inspired us,” says Klein. “And we want the technology inside the arena to be just as creative. We are aware of our responsibility as a technology and innovation partner, and are committed to setting new standards in stadium technology in Munich.”
These will enrich the visitor experience when construction of the arena, due to begin later this year, reaches completion in fall 2021.