Intelligent Business Outcomes Bridge Continents and Markets

Expanding into new markets, reaching new customers, and opening up new revenue streams are daunting tasks for any business. But, they are outcomes a business needs to strengthen its position in an ever-evolving, hypercompetitive marketplace.

Jebsen and Jessen Family Enterprises know this reality all too well. For three generations, the company has been meeting continuously evolving market demands – starting as a trading post in Denmark and growing and diversifying into the worldwide conglomerate it is today. So when the engineering, manufacturing, and distribution arm of its operations in Southeast Asia, Jebsen & Jessen (SEA), needed to strengthen growth and increase margins, it chose SAP Enterprise Support.

Accelerating Response and Growth with Intelligent Enterprise Support

Jebsen & Jessen (SEA) recognized that having a digital core is a key enabler to achieve success. With help from the SAP Enterprise Support offering and the SAP Early Adopter Care program, the company deployed the latest version of SAP S/4HANA for its businesses across the countries it serves.

“Establishing SAP S/4HANA as the digital core streamlines and optimizes our business processes throughout the business while improving productivity,” says Chris Tan, group director (ITC) at Jebsen & Jessen (SEA). “The migration is an essential step in our group’s digital road map and will put us in the position to harness current and future business growth opportunities.”

The success of Jebsen & Jessen (SEA) depended on the delivery of digital investments that are intelligent and deliver measurable and tangible outcomes. For example, C-suite executives, middle managers, and employees need access to advanced insights to make educated business decisions and understand how the technologies they’re using are making their roles more meaningful to the company’s bottom line.

The dedicated tools and methodologies of SAP Enterprise Support helped the company identify targeted, benchmarked improvement areas with the biggest value potential – together with a recommendation of support services to best address these opportunities.

With expertise from SAP Enterprise Support, Jebsen & Jessen (SEA) realized significant, value-driving outcomes, such as:

  • Accelerated and simpler business processes, including order to cash, procure to pay, sourcing, quality inspection, material requirement planning, and rebate management
  • More established controls within approval mechanisms
  • Fewer opportunities for human error when creating and generating data
  • A single instance of master data instance across the entire software landscape
  • Smooth transition to a digital core enabled by SAP S/4HANA

“SAP has been an exceptionally strong partner for us during this project,” shares Tan. “We managed to overcome many challenges, which helped accelerate and guide us to complete this complex migration of more than 40 company codes in just six months.”


Over the past few weeks, we offered an in-depth, real-world view of the opportunities of running an intelligent enterprise and how the SAP Enterprise Support offering can help your business realize them. Read the entire blog series and our brief “Enabling the Intelligent Enterprise with SAP Enterprise Support” to learn more.


Jens Bernotat is global vice president of Support Portfolio for SAP Digital Business Services. Follow him on LinkedIn.