Earlier this year, the SAP Next-Gen program launched global agendas for gender and partnerships to help achieve the 17 UN Sustainable Development Goals (SDGs). At SAPPHIRE NOW, SAP Next-Gen accelerated these agendas in support of the company’s commitment to equality and education.
Home of Equality at SAPPHIRE NOW
Building on a global collaboration, The Female Quotient, SAP Next-Gen, and Deloitte Digital drove conversations on advancing equality in the experience economy at the FQ Lounge, the “Home of Equality @ SAPPHIRE NOW.” Eleven dedicated sessions took place in the FQ Lounge over the course of the event and more than 30 speakers from across industries, the startup ecosystem, academia, partners, SAP, and Qualtrics played an active role in the lounge.
“The Female Quotient, SAP, and Deloitte are committed to advancing equality in the workplace, and we’re better together,” said Shelley Zalis, CEO, The Female Quotient. “Gender equality isn’t only a female issue; it’s a social and economic imperative. In the lounge we brought together leaders who are role models for what it means to have an equality mindset, and those who embody the purpose of equality will bring others along with them. Change starts with each and every one of us.”
On site, SAP Chief Marketing Officer Alicia Tillman spoke about how to thrive in the experience economy, while Deloitte Digital Chief Marketing Officer Alicia Hatch discussed the power of partnerships to scale impact globally for the SDGs. Other senior executives and partners shared insights into building business that matters, empowering innovation and equality, and making doing good a tangible goal with experience management (XM) to inspire meaningful activations around gender, inclusion, and diversity.
Additionally, the availability of the FQ app on iOS builds on the availability of the app on Android, launched at SXSW on International Women’s Day in March. With access to the FQ app on both platforms, equality evangelists around the world can connect, attend events, collaborate, and access curated content on advancing equality. The FQ app empowers a global community of female, purpose-driven innovators, setting a strong foundation for them to thrive in their future careers and activate positive change in the workplace.
Next-Generation Education for the Experience Economy
SAP Next-Gen, Hasso Plattner Institute (HPI), and Brigham Young University Marriott School of Business are working to develop a global XM curriculum for academia. The initiative aims to prepare next-generation leaders for the experience economy and the Intelligent Enterprise by educating students globally on the power of combining experience data (X-data) with operational data (O-data) to drive purposeful innovation in a digital world.
“Experience is everything and SAP’s strategy is to help our customers deliver experience management, the new frontier that enables businesses to connect every person inside the company to every person outside the company,” said Bill McDermott, CEO of SAP SE. “This new XM curriculum will prepare the next generation to lead the transformation of business by delivering exceptional customer, employee, product, and brand experiences.”
“As a leader in academia and educating the next generation of digital leaders, HPI is pleased to work with the SAP Next-Gen program and BYU’s Marriott School of Business in developing a global experience management academic curriculum,” said Professor Dr. Meinel, institute director and CEO, Hasso Plattner Institute. “HPI researchers are on the forefront of next-generation operational data systems that, when combined with experience data systems, provide the insights needed for enterprises to deliver exceptional experiences.”
The vision is to enable experience management proficiency in academia with a comprehensive, actionable learning journey in schools of business, engineering, science, design, and other disciplines. The curriculum will be aimed at professors and lecturers educating next-generation leaders in the private sector, including startups, government, non-governmental organizations (NGOs), and purpose-driven institutions. Participating students will be the future corporate leaders, startup founders, IT professionals, data scientists, marketers, and user experience (UX) and product designers who will drive the experience economy.
“The Marriott School of Business at Brigham Young University shares a joint commitment with SAP and Hasso Plattner Institute to educate next-generation leaders for a world in which customers expect businesses to deliver exceptional experiences,” said Brigitte Madrian, dean and Marriott distinguished professor in the Brigham Young University Marriott School of Business. “We are pleased to work with other educational institutions and industry partners on the development of a global experience management curriculum.”
“Given the importance of design in developing surveys and instruments to measure how customers experience products and brands, as well as how organizations track employee experience, the HPI D-School is pleased to work toward bringing a design thinking perspective into the global experience management academic curriculum,” said Professor Uli Weinberg, head of the HPI School of Design Thinking. “Human-centered design is integral to delivering an exceptional experience and understanding peoples’ experiences is crucial for improving designs. This iterative approach is an inherent strength of design thinking.”
“Some of the most passionate voices challenging the business community to deliver exceptional experiences are today’s students, who will become tomorrow’s leaders for the experience economy,” said Ann Rosenberg, senior vice president and global head of SAP Next-Gen. “Through our work with HPI and BYU Marriott School, we aim to enable faculty around the world with an XM curriculum, so they can inspire and educate students as the next generation who will use Qualtrics and SAP software to turn customers into fanatics, products into obsessions, employees into ambassadors, and brands into movements.”
SAP Next-Gen also provided an immersive experience and program for selected faculty leaders from its University Competence Center and Academic Competence Center global locations. Faculty experienced the latest innovations from SAP and Qualtrics, attended innovation tours on the SAPPHIRE NOW show floor, learned about opportunities to enhance students’ readiness for a digital world through bringing the latest versions of SAP solutions to classrooms, and heard SAP customer success stories to bring back to their students.
Building on the momentum from SAPPHIRE NOW, SAP Next-Gen will continue to scale impact for equality and education alongside other SAP teams and purpose-driven partners through upcoming global activations, including the 68th UN Civil Society Conference at Cannes Lions and the SAP Next-Gen Summit on Experience Management at the Qualtrics offices.