SAP Expands Customer Choice Through New Integration Option in Its Partner Program


ORLANDO, Fla. SAP SE (NYSE: SAP) today announced the extension of its partner program. The new integrate option for the Build engagement model in the SAP PartnerEdge program is tailored for partners that develop solutions outside the SAP software environment and would like to integrate their offerings with SAP solutions that enrich customers’ end-to-end business processes.

Partners can take advantage of the latest intelligent solutions, enablement and go-to-market resources and services from SAP.

“Through the new integrate option, SAP is enabling partners developing outside the SAP environment to connect their unique data, content and business services to SAP solutions,” said Karl Fahrbach, chief partner officer, SAP. “We recognize that to meet the specific needs of customers on their journey toward becoming intelligent enterprises, our partners require flexibility when building complementary capabilities and integrating those with SAP solutions. Thus, it will help partners expand their market reach and help customers drive more insight and intelligence from their business processes powered by the solutions they trust.”

Partners can apply for the integrate option in SAP PartnerEdge, Build, exclusively or in combination with other engagement offerings of the SAP PartnerEdge program. The new option currently covers most SAP solutions, whether delivered as a cloud service or on-premise deployment, except for SAP Concur solutions and Experience Management solutions from SAP (Qualtrics).

Once a partner has successfully completed SAP’s readiness check for their integrated solution, they can use the broad range of go-to-market resources and services SAP provides. For example, partners can commercialize their solutions through SAP App Center, the digital marketplace for SAP partner offerings (read more in “Celebrating Two Years of SAP App Center: Seamlessly, Digitally Connecting SAP Partners and Customers,” by Bertram Schulte, chief digital officer at SAP), and gain SAP-certified integration as additional options and proof points.

Partners Thomson Reuters Corporation and The Dun & Bradstreet Corporation are seeing the benefits.

“Companies using ONESOURCE Determination for SAP Ariba solutions can reduce cost and risk by automating tax calculations for sales and purchase transactions. It features dynamic Thomson Reuters content so companies can get their taxes right the first time, every time,” said Chris Carlstead, head, Partnerships and Alliances, Thomson Reuters. “As a partner, we especially appreciate the ability to market and sell this solution on SAP App Center, which helps us offer our solution to SAP’s large customer base.”

“With D&B Optimizer for SAP S/4HANA, enterprises of all sizes can now take advantage of mastering their data, allowing them to resolve, enrich and monitor their company records across ERP workflows,” said Karlos Palmer, vice president, Master Data Solutions, Dun & Bradstreet. “Through our partnership, clients gain immediate access to the Dun & Bradstreet Data Cloud, the world’s most comprehensive business data and analytical insights platform, ensuring they can make more informed decisions with data they can trust within the SAP environment.”

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Media Contacts:
Angelika Merz, +41 58 871-7216, angelika.merz@sap.com, CET
SAP News Center press room; press@sap.com
Amy Thompson, +1 (617) 692-0508, amy.thompson@fleishman.com, ET

About SAPPHIRE NOW, A Showcase for Groundbreaking Innovation and Testament to Customer First | May 7–9, 2019, Orlando, Florida

Celebrating its 30th anniversary, SAP’s premiere customer event — SAPPHIRE NOW — brings together world-class customers, senior leaders and SAP experts and partners to demonstrate how the Intelligent Enterprise comes to life. Attendees get an inside look at the flagship products such as the SAP HANA business data platform, SAP S/4HANA and the SAP C/4HANA suite, recently acquired products from Qualtrics and new partnerships. This year’s event spotlights the groundbreaking impact of innovation, with expanded access to customer stories, personalized learning and pragmatic, in-depth guidance for winning in the Experience Economy. SAP’s agenda features more than 720 customer speakers, including Tapestry, VINCI Energies, Topcon, Uber Freight, Verizon, NHL, American Airlines, San Francisco 49ers and Daimler AG, among others. Over 22,000 people are expected to attend. Follow the event on Twitter at @SAPPHIRENOW.

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