SAP Brings the Human Revolution Campaign to Cannes Lions

Last week, SAP brought the message of the Human Revolution campaign to the Cannes Lions International Festival of Creativity, attended by more than 11,000 attendees from over 90 countries.

Cannes Lions is a five-day global festival held in Cannes, France, and a place for the world’s most creative minds from around the world to come together to showcase and celebrate the best creative marketing, advertising, and communication efforts.

In partnership with Deloitte, SAP brought the Goals House to Cannes for the first time this year. The Goals House was a focal point in strategizing ways to make the United Nations Sustainable Development Goals (UN SDGs) a reality. Founded earlier this year to encourage high-level, purpose-led engagement that will enable the world to meet its 2030 targets, each day of Cannes Lions, the Goals House hosted dynamic leaders engaged in high-level conversations to envision the way ahead for the world.

Cannes Lions was an ideal venue to increase awareness of the SAP brand by engaging in important discussions about how companies can activate their businesses through employee brand advocacy by building a strong culture and providing opportunities to connect to a higher purpose around sustainability and driving real change in the world.

One of these conversations was the Goals House speaking and cocktail event, Designing Change in the Human Revolution. The event was hosted by SAP and featured Kirsten Allegri Williams, chief marketing officer of SAP SuccessFactors, with special guest Rebecca Minkoff, founder of Rebecca Minkoff, LLC, and the Female Founder Collective. The event led with a discussion between Allegri Williams and Minkoff about how marketing and brand ambassadorship are creating revolutionary change in companies in and the world.

SAP, Rebecca Minkoff, LLC, and the Female Founder Collective are teaming up to help recognize leaders and organizations that are making the world more sustainable and advancing the goals of gender equity and diversity, all while helping their people thrive. Upcoming episodes of the podcast Superwomen with Rebecca Minkoff, sponsored by SAP SuccessFactors, will feature the voices of amazing women from all walks of life.

Throughout the festival, SAP participated in several speaking engagements to position topics aligned to the UN SDGs in the context of people sustainability, culture, and employee brand advocacy, including:

  • Brands for Good Panel: Hosted at the Dentsu Aegis Cannes Beach House, the panel covered how global brands and sustainability leaders can work together to advance social and environmental innovation. SAP is a founding partner of the Sustainable Brands’ movement Brands for Good, alongside P&G, PepsiCo, Target, Dentsu Aegis, and other notable companies
  • SDG Media Zone discussion: Allegri Williams and Minkoff discussed the impact of employee branding and how companies can help advance the UN SDGs.
  • LinkedIn interview: Editor Orlando Crowcroff spoke with Allegri Williams about purpose, brands, and sustainability.