SAP Appoints Subhomoy Sengupta to Lead Small and Midsize Business

WALLDORF SAP SE (NYSE: SAP) today announced that it has appointed Subhomoy Sengupta as head of its small and midsize enterprise (SME) operations globally.

In his role, Sengupta will be responsible for driving go-to-market activities, leading the sales organization and delivering best-of-breed solutions to small and midsize businesses around the world – helping them compete better, win and grow. 

Sengupta steps into the role having held various leadership positions at SAP, including a successful tenure as the head of small and midsize sales operations in India, and most recently serving the Board area Global Customer Operations as chief of staff. Before joining SAP, he held management positions at Oracle Corporation and Microsoft Corporation, where he was deeply engaged in the midmarket applications business.  

The significance of our partner ecosystem and SME practices to the growth of our company and success of our customers cannot be overstated,” said Adaire Fox-Martin, member of the Executive Board of SAP SE and president of Global Customer Operations. “Together, Subhomoy Sengupta and Karl Fahrbach, our chief partner officer, constitute a new era of leadership tasked to bring the best of our technology to growing companies.”  

SAP is growing its ecosystem in the service of SME customers with a wide range of partner add-on software for SAP solutions, packages and extensions available on SAP App Center to provide the right solution and experience for customers of all sizes.  

More than 250,000 small and midsize businesses worldwide run SAP, a testament to the company’s standing as an innovative, trusted brand for customers of all sizes. The SAP Business One solution, with more than 65,000 customers, is available in more than 170 countries and in 28 languages. The SAP Business ByDesign solution is a mature, native cloud solution deployed in 150 countries and localized in 12 languages. SAP S/4HANA Cloud is a customizable and extensible solution for midsize companies with support for deep industry best practices built in.  

Additionally, SAP offers cloud solutions such as SAP Concur solutions, the SAP Ariba Snap program, the SAP Upscale Commerce solution, SAP SuccessFactors solutions, the SAP Analytics Hub solution and Experience Management solutions from SAP (Qualtrics) to provide line-of-business-specific capabilities and value to SMEs. 

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Media Contact:
Angelika Merz, +41 58 871-7216,, CET
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