Runway by SAP Returns to New York Fashion Week with New Features Debuting at the Badgley Mischka Runway Show

Press Release

NEW YORKSAP SE (NYSE: SAP) today announced a new version of the Runway by SAP mobile app that will debut at the Badgley Mischka show at New York Fashion Week on Sept. 11, 2019.

Available for download in the Apple store (for iPhone and iPad), Runway by SAP enables fashion show audiences to actively participate in the show — whether watching in-person or online — by providing instant feedback on runway looks and accessing detailed info on each item within the presentations. New to the app for this season’s Badgley Mischka Spring 2020 show, audiences can add to their wish list items as they debut on the runway for preorder and even buy now from this season’s Fall 2019 runway collection through the app.

Runway by SAP is a live-audience feedback app using the Internet of Things, beacon technology and machine learning algorithms to automatically recognize the looks as they go down the runway and enable users to interact in real time with the collection by providing feedback. The direct user feedback offers invaluable real-time data and analytics to the designers.

“Digitally empowered consumers are rewriting the rules of fashion, and Runway by SAP provides a unique opportunity for our fashion show audience to interact with our new collection as they see it on the runway in real time,” said Mark Badgley, Badgley Mischka cofounder and designer.

“The live audience engagement and feedback will be paramount in our future creative and production decisions,” said James Mischka, Badgley Mischka cofounder and designer.

Runway by SAP app functionality supports users live at the show or watching remotely, and includes the following:

  • Real-time interaction with the new collection as it debuts on the runway, including the ability to provide feedback on each look and items within the look, using “like” and “love” commentary options
  • Ability to access detailed information on specific items in each look
  • Purchase feature that enables users to add items to their wish list
  • Users able to either order or preorder specific Badgley Mischka looks depending on the season
  • Ability to take photos while using the app, ensuring attendees don’t miss any of their favorite looks as they appear on the runway
  • Ability to leverage the machine learning features of the app to identify looks, provide feedback and buy items using a runway video replay (such as YouTube or Facebook)

The Badgley Mischka Spring 2020 show is the third New York Fashion Week appearance of Runway by SAP, which debuted at the Badgley Mischka Fall 2018 show and was also used at the Christian Siriano Fall 2019 show.

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About Badgley Mischka

Over the past thirty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka brand includes multiple product categories such as Eveningwear, Day Dresses, Sportswear, Outerwear, Bridal, Swimwear, Footwear, Handbags, Eyewear, Timepieces and Jewelry. Mark Badgley and James Mischka’ s timeless designs appeal to a wide range of fashionable women including Madonna, Jennifer Lopez, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Helen Mirren, Taylor Swift, Sarah Jessica Parker and Carrie Underwood. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harrods and Harvey Nichols in addition to the Badgley Mischka flagship boutique in Los Angeles. For additional information, please visit www.badgleymischka.com.

About SAP

As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want — without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Stacy Ries, SAP, +1 (484) 619-0411, stacy.ries@sap.com, ET
SAP News Center press room; press@sap.com
Rob Caldwell, Vice President, Communications, Badgley Mischka, +1 (212) 921-1585, rcaldwell@badgleymischka.com, ET

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