REDMOND, Wash., and WALLDORF — Building on a joint commitment to simplify and modernize customers’ journeys to the cloud through project “Embrace,” SAP SE (NYSE: SAP) and Microsoft Corp. on Monday announced an extensive go-to-market partnership — from conceptualization to sales — to accelerate customer adoption of SAP S/4HANA and SAP Cloud Platform on Microsoft Azure.
Today’s new, preferred cloud partnership brings together SAP and Microsoft, along with a global network of system integrators, to offer holistic bundles that provide customers with unified reference architectures, road maps and market-approved journeys to illuminate a clear path toward the cloud. As part of this simplified customer journey, Microsoft will resell components of SAP Cloud Platform alongside Azure. This unique offering is aimed at more easily migrating SAP ERP application and SAP S/4HANA customers from on premise to public cloud.
“This partnership is all about reducing complexity and minimizing costs for customers as they move to SAP S/4HANA in the cloud,” said Jennifer Morgan, co-chief executive officer of SAP SE. “Bringing together the power of SAP and Microsoft provides customers with the assurance of working with two industry leaders so they can confidently and efficiently transition into intelligent enterprises.”
“SAP’s decision to select Microsoft Azure as its preferred partner deepens the relationship between our two companies in a differentiated way that signals a shared commitment to fostering the growth of the cloud ecosystem,” said Judson Althoff, executive vice president, Worldwide Commercial Business, Microsoft. “Today’s news also reflects our commitment to a customer-first mind-set and supporting their cloud transformation, which continues to drive how we at Microsoft approach everything from partnerships to product innovation. It takes co-selling to a whole new level.”
SAP will lead with Microsoft Azure to move on-premise SAP ERP and SAP S/4HANA customers to the cloud through industry-specific best practices, reference architectures and cloud-delivered services. This includes future deployment and migration of existing direct SAP HANA Enterprise Cloud customers leveraging hyperscaler infrastructure. However, SAP continues with its long-standing policy of supporting choice for those customers who request alternatives based on business requirements.
Specifically, project “Embrace” on Microsoft Azure will provide customers with:
- A simplified move from on-premise editions of SAP ERP to SAP S/4HANA for customers with integrated product and industry solutions. Industry market bundles will create a road map to the cloud for customers in focused industries, with a singular reference architecture and path to streamline implementation.
- Collaborative support model for simplified resolution. In response to customer feedback, a combined support model for Azure and SAP Cloud Platform will help ease migration and improve communication.
- Jointly developed market journeys to support customer needs. Designed in collaboration with SAP, Microsoft and system integrator partners will provide roadmaps to the digital enterprise with recommended solutions and reference architectures for customers. These offer a harmonized approach by industry for products, services and practices across Microsoft, SAP and system integrators.
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want — without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.
Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.
For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)
For more information, press only:
Atle Erlingsson, SAP, +1 (415) 519-8053, firstname.lastname@example.org, PT
Susan Miller, SAP, +1 (610) 570-6845, email@example.com, ET
SAP News Center press room; firstname.lastname@example.org
Microsoft Media Relations, WE Communications for Microsoft,
+1 (425) 638-7777, email@example.com, PT
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2019 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.