Shine On! SAP at the Holiday Match and Win Kiosk at Hudson Yards

This holiday season, Manhattan’s West Side at the Shops at Hudson Yards will be lit up with free holiday entertainment, events, and opportunities to win fun prizes. The SAP-sponsored festivities begin Friday, November 29, at the Public Square and Gardens, and in The Shops and Restaurants at Hudson Yards.

Festivities include a full day of live performances, including appearances by the Brooklyn Ballet, award-winning a cappella group Backtrack, the New York City Gospel Choir, Harpist Emily Hopkins, and local dance troupes.

The holiday Shine On celebration will also include an immersive, artistic, light and music installation and unique experiences for the entire family.

At 5:00 p.m. each day, visitors are invited to celebrate the New York City debut of artist Christopher Schardt’s Lyra, a series of star-shaped sculptures, each comprised of 12,000 individually controllable LED lights, creating a visual spectacle synchronized to a classical soundtrack evoking the holiday season. Limited-edition Shine On LED bracelets, presented by SAP, are available for sale at Hudson Yards and will light up daily. The bracelets will also unlock special offers and access to the shops and restaurants, and a portion of the proceeds will benefit various charities.

This holiday season, SAP feels it’s better to give than receive. On Level 3, SAP will host a Holiday Match and Win game with a chance to win prizes from Hudson Yards retailers. For every match made during the game, SAP and Nickelodeon have partnered to donate a toy to a children’s charity. And to create even more joyful moments, they are also bringing special guest Spongebob Squarepants, who will make an appearance.

“We are so excited to be joining forces with an awesome SAP customer, Nickelodeon, along with Hudson Yards retailers to make holiday shopping a fun and meaningful experience,” shared Janis Fratamico, vice president of Brand Experience at SAP.

Each Tuesday between December 3 to 24 from 12:00 p.m. to 8:30 p.m., SAP and Hudson Yards will offer unique ways for New York to celebrate the season with free holiday programming, including musical performances, cookie decorating and wreath making classes, and other artistic experiences daily. The complete list of holiday events is available at

Shine On with SAP at Hudson Yards this holiday season and join the holiday festivities designed to delight and unite New Yorkers and the community around art, shared experience, and giving back!