Talenthouse Campaign: What Would Berlin Look Like Without SAP?

Did you know that 85 percent of the world’s pet food, 77 percent of its beer, and 78 percent of its food is made and or distributed by SAP customers? Furthermore, in the energy industry, all of Germany’s most successful power suppliers work with SAP solutions.

So what would a major city like Berlin look like without SAP?

This question was the focus of a recent art contest, “Capture SAP’s Processes That Make Berlin Go Round” in which participants were invited to come up with creative visual answers centered on one or more of these five categories: dog and pet food, food, beer and convenience stores, electricity, and fashion.

The contest, organized by SAP in Berlin and Talenthouse, a leading online global community for creators, required entrants to create a GIF or static image inspired by one or more of the five categories. From a total of 370 entries, works by the following six artists were selected: Elena Maykhrych, Sabine Voigt, Romans Feduns Etianen, Gabor Filkor, Luis Espíritu, and José Ramírez. The artists were awarded funds from a €10,000 incentive pool. Participants with chosen GIFs were awarded €2,000; chosen static images €1,000.

What is the Talenthouse platform?

Talenthouse is a leading international online community for creators. Based in Berlin, it was set up as a creative hub for musicians, photographers, graphic designers, multimedia artists, fashion designers, and other creative professions. Connecting more than 3 million users, Talenthouse makes artists more visible to potential customers, and it is also serves as a platform that brands can use to contact creators directly as part of their product development process.

By taking part in Talenthouse projects, creators can significantly increase their followers. By competing, they increase their chances of recognition. The platform makes art accessible to people all over the world and encourages them to interact by inviting them to award “likes.” In some respects, one could even say that Talenthouse is helping to democratize art.

What is a GIF?

The Graphics Interchange Format (GIF) is the image format that has conquered the internet and is still widely used on websites. A relic of the digital “stone age,” the GIF was invented by Steve Wilhite in 1987 – before the World Wide Web existed. GIFs store multiple images in a small file and play them in a continuous loop.

Over time, this “digital flip book” format evolved into a ubiquitous means of communication; enjoying a considerable boom as the volume of social network interactions grew. Whether GIFs appear on Snapchat, Facebook, or Instagram: they are everywhere. They are firmly established in pop culture and are even becoming art forms.

But what is a GIF designed to convey? Emotions. It does so by compressing the complex structures that make up thoughts and feelings into code. This makes them instantly perceivable and real for others.

Learn more about the winning artists and their works:

Gabor Filkor

“Bring the city to life!” was what Gabor Filkor wanted his competition entry to do. The Budapest-based Hungarian graphic designer and animator learned his trade at the Hungarian University of Fine Arts and teamed up with friends in 2014 to found an art director collective and a creative workshop for visual stories. The GIF he created reflects this, depicting the city as a mass of brightly colored shapes pulsating, dancing, and flashing as the Brandenburg Gate turns into a DJ’s mixing console and Berlin’s landmark television tower becomes a disco globe.

Sabine Voigt

Voigt collects the images, faces, and scenes she sees around her. This is very obvious in her competition entry. Her attention to detail draws observers into her world, inviting them to investigate and discover. She majored in art at school and went on to study art in San Diego, USA, and graphic design in Düsseldorf, Germany. She now lives with her family in Cologne, Germany and has an impressive list of awards and prizes to her name – two of which she won in Talenthouse competitions.

Luis Espíritu

Luis Espíritu is a subtle and meticulous observer. The young Mexican has never been to Berlin so he spent time collecting lots of pictures of the metropolis before starting work on his GIF. Espíritu, 27, lives in the colonial city of Puebla, which lies to the south east of Mexico City and is famous for its ceramics industry and distinctive architectural style. He attained a degree in graphic design at the Benemérita Universidad Autónoma de Puebla and now designs and develops video games in his own studio, https://fichastudio.wordpress.com.

Elena Maykhrych

“Do you want to make animated films?” This question marked a turning point in Elena Maykhrych’s career. It was posed by the art director at the design studio where she had her first job. Originally from Lviv, Ukraine, she holds a degree in graphic design  and now lives with her husband in Istanbul where she works as a freelance designer. Taking part in Talenthouse contests has long been part of the graphic designer’s routine. She has competed 16 times and has won on eight occasions. Inspired by her husband’s idea, she chose the “Berlin without beer” scenario.

Romans Feduns Etianen

Romans Etianen is a man of many talents. Born in the Latvian capital of Riga, he moved to Milan at the age of five and then to the Friuli Venezia Giulia region of north-eastern Italy. In addition to being a 3D animation editor, he is a music producer and writes spherical compositions with a hint of Latvian soul. Nevertheless, he does not see himself as an artist, but as “someone who can express himself creatively in all these different ways.” All the skills he has acquired are self-taught. His GIF shows a Späti – a typical Berlin-style convenience store – suddenly collapsing like a house of cards and disappearing.

José Ramírez

José Ramirez is also from Mexico, from Ciudad Mante – a day’s journey north of Mexico City. When he heard about the competition, images immediately sprang to his mind of Berlin’s “Festival of Lights” with its intricate building illuminations. The 27-year-old has been interested in everything connected with animation and visual arts since childhood . He studied graphic design and took his first steps into the art world by entering competitions in his home country. Ramírez earns his living at a design agency in his home town, where he and his colleagues create corporate visual identity graphics.