Whether it’s soccer professionals at TSG Hoffenheim placing radio transmitters in their socks, sailors taking sensors with them on board their boats, or tennis players taking a look at their heat map on the screen after their match: it’s all about using detailed measurements to get a little smarter, develop better strategies, and become more efficient. And a link can quickly be forged between sports and its spectators, who are shifting ever closer to the action thanks to apps or analyses that are displayed directly on the screen. Ultimately, spectators can be included in the sports events themselves, as the example of the apps for the CHIO Aachen World Equestrian Festival demonstrated. Here, spectators were called upon to cast their votes in the dressage competition.
Read on for an overview of the solutions that SAP has developed especially for sport.
1. Basketball: Perform precise analyses of your favorite teams and players, scour and create statistics yourself. SAP first made this solution available to only a select audience at an event held in connection with the Super Bowl. But now, thanks to SAP HANA, SAP has made it possible for fans to see all the statistics of the National Basketball Association, dating back nearly 70 years, on their screens, on NBA.com/stats. Shot statistics from individual players, overall team performances, comparisons: It’s possible to perform any analyses you want. More information.
Serena Williams, Agnieszka Radwanska, and Andy Roddick: Heat map tracks tennis stars’ movements
2. Tennis: The first tennis star to have their movements on the court shown on a heat map was Andy Roddick. A heat map is a colored chart that displays the places where a player moves a lot, not so much, and not at all. Ball tracking complements the analysis. SAP is now cooperating with the Women’s Tennis Association (WTA), while world-class players such as Serena Williams and Agnieszka Radwanska use the technology to further improve their game and refine their strategies. More information.
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3. Showjumping and dressage: Two mobile horse apps communicate the latest results to the participants and the spectators at the CHIO equestrian event in the German city of Aachen, which will next take place in July 2014. Furthermore, spectators can use the app to submit scores and then compare them with those of the jury. SAP calls it active infotainment. More information here (in German) or here.
4. Soccer: Using sensors under the shin pads of the U19 players at TSG Hoffenheim, a German first division soccer team, trainers gain valuable information about the team’s different moves. Here, a Fraunhofer Institute and a games manufacturer worked together with SAP to develop a new and profitable solution for soccer. More information.
SAP soccer solution impresses German Football Association
This solution even attracted the attention of the German Football Association (DFB). “The playing field is changing,” says Bernd Leukert, Member of the Global Managing Board of SAP AG and Head of Application Innovation. “The clubs need to become ever more professional in globalized sports. The demands in terms of financial fair play and profitability are increasing just as much as fans’ wishes to get closer to the clubs using social media.” In the future, it will be possible to order tickets, reserve a parking space, and buy fan merchandise, in one go. But new technology will also help improve training methods, match analysis, and scouting: of that, SAP brand ambassador and DFB manager Oliver Bierhoff is convinced. More information.
5. Sailing: Sensors attached to boats send precise information to spectators’ smartphones on land, miles away from the race. More information.