Current economic climate presents opportunities for transparent enterprises

Issued by: Ogilvy Public Relations Worldwide

JohannesburgThe need to have a clear view across the enterprise and its extended value network was the main thrust of this year’s SAP World Tour for Large Enterprises, held at Gallagher Estate, in Midrand, last week.

More than 900 delegates attended the two-day event, which forms part of SAP’s global programme that was held in more than 70 cities spread in 50 countries.

“There is a renewed focus on the benefits of having enterprise-wide clarity in these times as companies need to be able to properly identify opportunities and threats to mitigate the global slowdown,” comments Pfungwa Serima, SAP Africa managing director. “There are many examples of companies that have been able to make progress despite the state of economies, which has been made possible due to the clarity and foresight they gained from implementing SAP solutions.”

In his keyword address, Jeff Word, SAP’s vice-president of Product Strategy, highlighted the benefits to companies of having a clear and immediate view of their organisation, customers and suppliers.

“Clarity is key to implementing effective business improvements,” he said. “The globalisation of business networks has brought about a changed environment in which the reliance on other companies, partners and clients is a new business reality.

“This has led to a shift away from a cost focus to a value focus in which collaboration and strategic partnerships are now valued far more highly.”

Word sees a significant shift in the balance of power away from traditional, developed markets to emerging economies such as the so-called BRIC countries – Brazil, Russia, India and China.

He says companies in these, and other emerging economies, such as Africa, have a distinct advantage over those in mature markets, as they are able to move quicker to implement systems that will help them identify gaps in the market and act accordingly.

They are also able to respond more quickly, Word suggests, as established competitors’ priorities are on surviving the global meltdown, while newer companies are able to implement greenfields projects that generally leapfrog older technologies and solution.

“You see that happen to a lot of companies – they skip the evolutionary stage of their businesses, so when they put in the new ERP systems they are starting off way ahead. They also operate in slightly different environment where they may not have the same resistance to technology that other companies had early on,” he says.

“We have seen a lot of that in some of the countries, where companies have gone very rapidly to being a best-run business. And that rapid ascension to operational efficiency, visibility to analytics, we see this especially in India, China, Russia and Brazil.”

Preparing for the turnaround was a key discussion point throughout the two-day event, with SAP’s latest Business Suite 7 featuring prominently as the solution of choice that breaks down barriers in the organisation.

Simon Carpenter, Director of Strategic Initiatives, pointed out that new solutions and features in Business Suite 7 combines all of SAP’s various services – whether ERP, SRM, CRM etc, into one platform.

“It provides the ability for IT managers to take a long, hard look at all those legacy systems and bespoke applications that have maintenance, integration and complexity costs associated with them, and think about retiring them because you can now do most of what they previously did on one business process platform,” explains Carpenter.

“It’s been designed with biz networks in mind and it has been designed to be easily integrated into any other player or system in your business network.”

Carpenter adds that one of the key features of the Business Suite 7 application is the introduction of Business Explorer, which is a powerful tool to extract and share information across the organisation.

“It is a tool that allows you to deliver information into anybody in the organisation on top of any data source, using very simple search terms, as it has Google-like search capabilities.

“In the past, you could either have a lot of speed on your response, but if you had a very large data set it took ages to process. We have now addressed the speed, volume of data and the user experience in this one tool set.”

He concludes that this adds a level of transparency that has never been possible before, thereby giving company executives the ability to quickly and easily mine information that will give them the advantage over competitors.


SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82 000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP”. For more information, visit www.sap.com.

Editorial contacts
Sunil Geness
(011) 235 6000
Ogilvy Public Relations Worldwide
Raphala Mogase
(011) 709 9609