Sci-Bono’s Science of Soccer gets SAP backing

JohannesburgSAP Africa, the leading provider of business software, is throwing its weight behind the Sci-Bono Discovery Centre’s Science of Soccer initiative.

The initiative aims to unpack, through the use of interactive exhibits and technology, the scientific aspects of the ‘beautiful game’, while at the same time exposing learners to the principles of science, mathematics and technology in a fun-filled way.

Participants who are primarily school learners engage in physical interaction and mental stimulation, through a variety of soccer related exhibits that provide feedback on performance while demonstrating the mathematics and science behind the soccer activity. The initiative has benefited from SAP Africa’s partnership and sponsorship of the Sci-Bono Discovery Centre.

“SAP Africa has for many years supported programmes that have a focus on education, including mathematics, science, information technology, and youth entrepreneurship as well as literacy as a basic prerequisite for education. Our activities and programmes also focus on addressing the unequal access by some members of society to information and communications technology, and the unequal acquisition of related skills, and this initiative provides a great opportunity to address the latter. The company’s partnership with Sci-Bono Discovery Centre has already made an impact on learners through other programmes such as the First Lego League, and the science of soccer is expected to yield an even greater reach and impact,” says Sunil Geness, SAP Africa’s Corporate Affairs Executive.

The Sci-Bono Discovery Centre is South Africa’s largest science centre primarily aimed at stimulating interest in, enjoyment of and engagement with the wide world of science and technology. The centre’s underlying mission is to inspire insight into all aspects of modern science.

“The Science of Soccer Exhibition will add a dynamic educational spin for learners, helping them to understand what really makes soccer such a beautiful game! Of equal importance, learners will understand why the world operates on the technology backbone and how data extracted scientifically can be used to create a pool of intelligence necessary in our everyday lives and their lives, to be precise,” adds Geness. “We are confident that that the Science of Soccer will create opportunities for learners to increase their knowledge and enhance their appreciation of mathematics and science literacy in everyday life.”

By promoting science and technology through innovative programmes such as the Science of Soccer, learners will be inspired to choose science, mathematics and technology subjects necessary for their career paths.

Michael Peter, Sci-Bono Chief Operating Officer, says the Science of Soccer showcases an interactive exhibition of the educational and scientific aspects underlying one of the world’s most popular sports. Participants will explore the concepts that are a key part of the game like inertia, centre of gravity, the Magnus effect (‘bend it like Bafana’), leverage, velocity and force. Other supporting activities include virtual platforms for participants to play with technology and ‘build a ball’ or compete in a virtual soccer game.

“Such an exhibition will serve not only to heighten public interest as we approach the Soccer World Cup tournament, but will also be a major attraction for the tourists, who land on our shores in 2010. We are also hopeful that the Sci-Bono Discovery Centre will get special visits from international soccer teams,” says Peter.

The Sci-Bono Discovery Centre is an agency of the Gauteng Department of Education, (GDE) and is currently leading the maths, science and technology strategy in Gauteng.

SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 97 000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP”. For more information, visit http://www.sap.com

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the US Private Securities Litigation Reform Act of 1995. Words such as “anticipate”, “believe,” “estimate”, “expect”, “forecast”, “intend”, “may”, “plan”, “project”, “predict”, “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the US. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Editorial contacts
Sunil Geness
(+27) 11 235 6459
Ogilvy Public Relations
Keshia Govindsamy
(+27) 11 709 9639