SAP lands 1-2 punch: Targets industry needs with business analytics and expertise

JohannesburgSAP AG has announced an innovative new approach to business analytics designed to provide people across organisations with critical, industry-specific information wherever and however they want to use it.

As a first step in that strategy, the company launched SAP BusinessObjects analytic applications, a family of solutions tailored to address today’s challenges in specific industries and lines of business.

Co-created with customers and designed to work in any environment, the applications facilitate better business decision-making by knowledge workers, providing the insight and best practices required to better understand risk, uncover opportunities and make the right decisions to optimise business.

Designed to be deployed quickly and deliver value to customers rapidly, the solutions are complete and ready to go, and can also be customised further to meet particular business goals with the help of the SAP Services organisation or partner ecosystem.

People on the frontlines in various industries and business disciplines need timely, trusted business insight now more than ever. In fact, a report by Gartner predicts that demand for analytical capabilities will continue to grow as enterprise strategies become increasingly insight-dependent.

It takes a specially developed solution to provide employees with intuitive access to information so they can make impactful decisions fast and gain the competitive edge. For example, effective sales analysis within retail requires dynamic access to multiple data sources and systems across a retailer’s supply chain.

In an industry that often functions on single-digit margins, clear and accurate insight into sales and operational figures is critical to survival and can mean the difference between an outstanding quarter and a missed quarter.

SAP has worked hand-in-hand with customers to address real-world business problems with the new analytic applications that leverage the market-leading SAP BusinessObjects product portfolio combined with SAP industry and line-of-business expertise.

According to Lawrence Kandaswami, Solutions Manager, Business Intelligence, SAP Africa: “This new solution has our customers very excited. For the first time, it enables them to buy pre-packaged solutions, tailor them to their operations and obtain real-time business intelligence within a few weeks.

“Customer feedback has been overwhelmingly positive – they’re very keen on the prospect of not having to build business intelligence solutions from scratch, as they have had to in the past, which will allow them to be faster, more agile and significantly more responsive.”

SAP Business Objects

SAP has introduced 10 applications that can be deployed in as little as eight weeks and are designed to work with structured or unstructured data from any SAP or non-SAP system.

The initial industries covered by SAP BusinessObjects analytic applications include healthcare, consumer products, public sector, financial services, retail and telecommunications.

They tackle a diverse set of issues confronted today by professionals in finance, sales, marketing, risk assessment, patient care management, customer satisfaction and retention, and military planning.

The solutions provide customers with both the insight and context they need to help their organisations succeed. The new applications include:

SAP BusinessObjects On-Shelf Availability Analysis
SAP BusinessObjects Trade Promotion Effectiveness
SAP BusinessObjects Enterprise Risk Reporting for Banking
SAP BusinessObjects Planning and Consolidation for Banking
SAP BusinessObjects Planning and Consolidation for Healthcare
SAP BusinessObjects Quality Management for Healthcare
SAP BusinessObjects Sales Analysis for Retail
SAP BusinessObjects Customer Analysis and Retention for Telecommunications
SAP BusinessObjects Readiness Assessment for Defense & Security
SAP BusinessObjects Planning and Consolidation for Public Sector

To further address individual customer requirements and accelerate deployment, SAP Services is offering an array of specially designed implementation services and customized predictive analytics services.


SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses.

With more than 102 500 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol ‘SAP’. For more information, visit http://www.sap.com.

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Sunil Geness
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Ogilvy Public Relations Worldwide
Rich Hlatshwayo
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