SAP user conference, SAPHILA, gets bigger, better

JohannesburgSAP Africa’s user discussion forum, SAPHILA, hosted by The African SAP User Group, (AFSUG) and SAP Africa, is taking place in Sun City from 7 to 10 November 2010.

SAPHILA is designed to allow a wide range of SAP customers to come together and compare their experiences of implementing SAP technologies. They will also have the opportunity to draw on the insights of international SAP executives, who will attend the conference from all corners of the globe.

SAP Africa’s Managing Director, Pfungwa Serima, says: “Over the years, SAPHILA has evolved into a large scale event, and this year promises to be the biggest yet. The event will allow our customers to optimise value from their technology investments, but it will also help every delegate – new and seasoned – to evolve and grow in a supportive community.”

The point of a discussion forum of this sort is that it gives customers a chance to learn about new technologies faster than if they tried to get to grips with them in isolation from their peers,” continues Serima. “It saves them from reinventing the wheel, so time to benefit is significantly increased.”

AFSUG’s last SAPHILA conference in 2007 saw over 900 delegates attend, including customers and business partners. This year’s event promises to be even bigger, as the SAP installed base has grown significantly in the intervening three years.

The keynote speakers at SAPHILA will include: SAP Head of Emerging Markets EMEA, Simon Paris; Chief Operating Officer – SAP AG, Robert Courteau; and chairman of EOH and Treasure General of the ANC, Dr Matthews Phosa.


SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 97 000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP”. For more information, visit http://www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the US Private Securities Litigation Reform Act of 1995. Words such as “anticipate”, “believe”, “estimate”, “expect”, “forecast”, “intend”, “may”, “plan”, “project”, “predict”, “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the US Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Note to editors:

To view video stories on diverse topics, visit http://www.sap-tv.com. From this site, you also can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV. No registration is required. To preview and request broadcast-standard video digitally or by tape, log on to http://www.thenewsmarket.com/sap, where registration and video is free to the media.

Editorial contacts
Sunil Geness
(+27) 11 235 6459
Ogilvy Public Relation
Keshia Govindsamy
(+27) 11 709 9639