SAP Africa appoints new marketing director

JohannesburgSAP Africa has announced the appointment of Ina Kirchner to the position of Marketing Director.

Kirchner is responsible for driving marketing operations that will further build SAP’s reputation as the top ICT provider across the African continent.

“The best run businesses globally run on SAP, and our goal is to expand our partnerships to governments and businesses in Africa to use our technologies to accelerate socio-economic development, enable service delivery and business growth, and ultimately bridge the digital divide,” says Kirchner.

In her most recent role as Head of Demand Centre Campaign Management, Kirchner was responsible for implementing the Demand Generation strategy, leading a team across the EMEA region.

Prior to this, Kirchner spent 14 years in agencies – at the globally renowned direct marketing agency OgilvyOne, in Germany, as Regional Account Director for SAP and other customers in the IT industry such as IBM and Symantec.

Derek Kudsee, COO of SAP Africa, says: “Kirchner comes to us with an impressive track record as a senior marketing professional with extensive management and strategy experience – both within Africa and beyond. I am convinced that she will add tremendous value to our business.”


SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 97 000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP”. For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

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