SAP Africa to host its first Partner Summit

Over 250 SAP Partners from across the continent gather in Cape Town

CAPE TOWN, South AfricaWith SAP seeing exponential growth in both its portfolio of products and services, it becomes increasingly important that its African partner base is aligned with SAP’s ambitious growth strategy, focusing upon the myriad of technology opportunities the continent presents. Africa hosts six of the ten fastest growing economies in the world, and SAP Africa, together with its vibrant partner ecosystem of 245 partner organisations, want to ensure that they are equipped to take advantage of this enormous potential for expansion and co-innovation. Partners are a vital part of developing, (re)selling, and implementing along SAP’s five market categories (applications, cloud, mobile, analytics, technology & database) and will contribute at least 40% of SAP’s software revenue by 2015.

The Partner Summit which is taking pace from July 17th to 19th offers partners from all over Africa access to all the ‘soft’ and formal expert skills required to be successful in this increasingly competitive environment, as well as a chance to network and learn from SAP and from one another. The three day action-packed Agenda will provide summit attendees with details of SAP’s solution roadmap, as well as detailed and concise information pertaining to the standards governing SAP partner certification and information related to ensuring that all partners are equipped to optimise how client’s data is converted into information and knowledge that client’s business strategies in a sustainable fashion.

Eric Duffaut, SAP’s President Global Ecosystem and Channels and Corporate Officer will be presenting the keynote speech at the summit. Duffaut focuses on accelerating the role and contribution of SAP partners from all over the world, as well as from the channel, to enable and contribute significantly towards SAP’s ongoing success and increasing market share. Integral to this process is collaboration with SAP’s ecosystem of partners along the strategic pillars of co-innovation, channel expansion and scaling services’ capacity and expert skills.

Another guest speaker at the Summit is Mark Walker, IDC’s Director: Insights and Vertical Industries Middle East, Africa and Turkey. Walker is responsible for leading consulting, research, and analyses of technology markets across the Middle East, Africa, and Turkey for IDC, along with analysis of the larger politico-socio-economic environment in which these markets exist.

“This is the first time we have had the opportunity to bring together all African SAP partners in an interactive forum such as this. We look forward to sharing best practices as well as recognising and celebrating the achievements of partners in various areas of expertise,” said Desmond Nair, SAP Africa lead for Ecosystem and Channels. “In order to achieve SAP’s goals for 2015 which include doubling the size of our market, achieving revenue of euro 20 billion and reaching 1 billion people, it is crucial that SAP is committed to expanding and supporting its partners innovation and ensuring SAP is the partner of choice.” Nair added.

The summit will include a range of compelling speakers who will provide attendees with a good overview of the industry, opportunities for development as well as specific strategies for future development. This summit also provides an engaging learning platform aimed at generating new sales opportunities, promoting organic growth in existing clients and ensuring quality of service while showcasing how best to improve productivity and profitability for SAP customers.

With his extensive experience in the region, Walker commented, “The ICT industry is in the midst of a once every 20-25 years shift to a new technology platform for growth and innovation. We call it the Third Platform, built on mobile devices and apps, cloud services, mobile broadband networks, big data analytics and social technologies. With Africa seeing a growth in the IT market of approximately 13% year on year, it is imperative that companies ensure their partnerships are sound and informed to accommodate this growth.”

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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For more information, press only:
Antonia Stafford Ashton, SAP Africa, +27 (21) 528 1700, antonia.ashton@sap.com, CAT