London, England — SAP AG (NYSE: SAP) today announced that Darren Roos has joined the company as Chief Operating Officer (COO) for Europe, Middle East and Africa. As COO, Roos will be responsible for the successful operation of SAP’s entire EMEA business – from business innovation to sales operation and execution. An experienced leader, Roos will ensure operational excellence through service efficiency and effectiveness. Roos, who is proudly South African, will report to Franck Cohen, President of EMEA, and will be based in SAP’s UK offices.
Roos joins SAP from Software AG where he was a member of the Group Executive Board and Chief Operating Officer Europe, Asia Pacific and Latin America. Prior to this, he held numerous other roles within Software AG, including Senior Vice President of Field Operations for Nordics, Southern Africa, Belgium, Netherlands and Luxemburg, and Country Manager for Africa and the Middle East.
“I’m very pleased that Darren has joined SAP, especially given his comprehensive knowledge of the enterprise software industry, said Franck Cohen, President of EMEA, SAP. “His proven track record of driving business simplification, value and efficiency for long-term growth makes him the ideal leader to help support SAP’s growth and momentum in the EMEA market.”
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