SAP Business Suite powered by SAP HANA Continues Strong Market Momentum

More Than 200,000 Users Leveraging Modern IT Platform for Business

JOHANNESBURGSAP Business Suite software powered by SAP HANA, SAP AG (NYSE: SAP) continues to experience strong market momentum. Since its launch in January 2013, SAP Business Suite powered by SAP HANA has enabled customers to run their businesses in real time by bringing together business transactions and operational analytics on one powerful in-memory computing platform. More business value, higher IT efficiency and a new consumer-style user experience are helping accelerate the market adoption of this modern platform for business. The announcement was made at CeBIT 2014, being held March 10-14 in Hanover, Germany.

SAP Business Suite powered by SAP HANA is rapidly becoming the innovation foundation of choice for companies that use technology to streamline operations and drive business innovation with smart applications, new business processes and innovative business models. After experiencing the power of in-memory computing to accelerate current business practices, SAP customers are discovering the benefits of integrated transactional and analytical processing based on a single source of truth.

SAP is observing broad adoption of SAP Business Suite powered by SAP HANA in all geographies and across industries. Advantages for customers include:

  • Smarter business models connecting real-time business insight and business transactions for innovative product and service offerings and operational models
  • Broad variety of business scenarios, including marketing analysis, financial close, receivables management and consumer and social sentiment analysis, as well as operational reporting and analytics all specifically optimized to deliver the highest value to customers
  • Simpler business interactions, which allow business partners and consumers to integrate social media and unstructured data in a single system

The business value of SAP Business Suite powered by SAP HANA is also becoming tangible for end users with the new user experience paradigm, SAP Fiori. New SAP Fiori apps that run on mobile devices and desktop PCs are transforming the way people use enterprise software by blurring traditional computing boundaries and bringing a consistent end-to-end user experience. SAP Fiori apps are a collection of more than 200 role-based apps for the most common business functions, such as approvals for travel expenses, timesheets and creating sales orders. The apps mirror familiar consumer online shopping and social media experiences, are easy-to-use and provide an intuitive user experience, which enables users to get the job done more quickly and efficiently. The apps can be deployed as a collection with a single launchpad or as multiple Web apps.

“There are innovators of all sizes, on all continents and in all industries,” said Pfungwa Serima, CEO of SAP Africa. “With 900 customer scenarios and 120 live customer projects already up and running, SAP HANA has proven its case worldwide, and in Africa, as businesses are realising the true benefits, namely, that HANA helps uncover new growth opportunities ahead of the competition while accelerating core business processes to run at market speed and empowering your people to decide and act in the moment, which are all capabilities local companies need to stay competitive in an emerging economy.”

For more information, including additional news from CeBIT 2014, visit the SAP Newsroom

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2014 SAP AG. All rights reserved.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV.

For more information, visit the SAP Newsroom.

Follow SAP Africa on Twitter at @SAPAfrica

For customers interested in learning more about SAP products:

SAP Africa (within SA): 0800 981334
SAP Africa (outside SA): +27 11 235 6045
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Antonia Stafford Ashton, SAP Africa, +27 (21) 528 1700. antonia.ashton@sap.com