JOHANNESBURG, SOUTH AFRICA — With an increase in power, comes enhanced performance. For SAP Africa and McLaren, this single phrase translates into two distinct meanings. For McLaren it means more power under the bonnet to rocket their supercars forward faster and for SAP, it is about speedily tapping the best analytics from big data, thereby unlocking its power and true potential.
Both of these definitions come to an exciting head every other weekend as McLaren and SAP have joined forces for the 2014 Formula 1 season. SAP is a Partner of the McLaren Group, which sees the company implementing its solutions into the Formula 1 cars of both former world champion Jenson Button and sensational Grand Prix rookie Kevin Magnussen.
Sensors placed on both cars send vital information to the team in the garage, allowing the team to monitor the performance and ‘health’ of each vehicle. Around 1.5 GB of data is collected from each car over a race and more than a whopping 3 Terabytes (10 GB per car over a race weekend) of data is generated during a three day race weekend.
“SAP solutions such as HANA allows for such data to be searched and aggregated in record time. Decisions will now not only be more informed as there is no need to predefine calculations, but will also be taken quicker and with faster access to better information. McLaren will be able to draw on years of data to make quick comparisons and solve problems faster and ensure it has data driven design. This will help avoid costly inefficient design processes and focus on future race winning designs,” says Manoj Bhoola, head of D&T and Mobility at SAP Africa.
Stunning supercars race through gorgeous SA locals
On the local racing front, the two companies have also partnered up for the ultimate supercar road trip – the 2014 Rogue Rally – taking place between 21 and 27 September. This year’s event sees participants travelling from Sandton to Cape Town, on an epic 2 800 km trip. During this trip, the drivers will get to take in some magnificent South African landscapes and participate in seven gruelling events that will test their endurance levels and driving skills.
Some of these events include Track Day Aldo Scribante Race Circuit in Port Elizabeth, Monte Carlo Style Night Street Race at the Port Elizabeth Waterfront, Hill Climb event in Knysna, and High Speed Runs at Langebaan Airforce Base.
South Africans have a shot at winning a VIP ticket to the race day at Kyalami race track on 11 October to see the McLaren latest and greatest supercar – the McLaren P1 – in action. Not only will it be the first time the P1 is on the track in SA but MP4-12C and 650s owners will also be enjoying the full performance of their vehicles on the track – making this the largest number of McLaren’s in one place at one time.
To enter, simply snap a photo of one of the supercars in the 2014 Rogue Rally and post it to Twitter while tagging @SAPGearsUp
For more information, visit the SAP Newsroom.
About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
2014 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV.
For more information, visit the SAP Newsroom.
Follow SAP Africa on Twitter at @SAPAfrica
For customers interested in learning more about SAP products:
SAP Africa (within SA): 0800 981334
SAP Africa (outside SA): +27 11 235 6045
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)
For more information, press only:
Antonia Stafford Ashton, SAP Africa, +27 (21) 528 1700. antonia.ashton@sap.com. CAT
Andrea Slater, FleishmanHillard, +27 (11) 548-2000, sap@fleishman.co.za
