New SAP Software Solution Helps SMEs Keep Pace with Business Innovation

JOHANNESBURG, South AfricaSAP has expanded its cloud-based enterprise resource planning (ERP) and business management software offering to small and medium enterprises (SMEs) with the introduction of SAP Business ByDesign. The new solution was announced today at a partner event held in Johannesburg, South Africa. The solution provides mid-sized businesses with sophisticated software to boost profitability and efficiency, while reducing IT infrastructure complexity that often stifles SMEs.

The challenge faced by many smaller to mid-sized firms is that their IT systems operate in silos that seldom communicate with one another. Not only can this affect their responsiveness and overall competitiveness, but it also consumes more resources, reduces efficiency and their ability to respond quickly to customer needs. As these businesses evolve, processes become more complex, often with no solution to overcome the problem.

“With cloud-based ERP and business management software for midsize companies, it is now possible to run your entire company on a single, cloud-based business management suite. SAP Business ByDesign is ideally suited to medium-sized businesses and subsidiaries of large corporations,” said Chris Willcocks, Director of General Business & Partner Operations at SAP Africa.

“Not only is SAP Business ByDesign our suite in the cloud for the midsize market, but it is also an important and integral component of our product portfolio. This software-as-a-service (SaaS) offering covers everything from ERP to CRM, procurement, supply chain management, and also offers complete functionality for financial, human resources, marketing, sales, service, supply chain, procurement and project management processes. We are incredibly excited to bring it to Africa,” he added.

According to an Oxford Economics study, 61% of SMEs in South Africa are forming business networks outside their borders to strengthen relationships and diversify their offerings, which is due to shifting customer expectations. The same study suggests that cloud computing and business analytics are expected to see the highest adoption rate across EMEA (Europe, the Middle East and Africa). It is therefore critical for SMEs to rethink their strategies to capitalise on growth opportunities in expanding markets or to enter new markets outside their home countries.

The primary benefits of SAP Business ByDesign are:

  • Streamlined end-to-end processes that boost efficiency across the entire organisation;
  • Timely business insights with integrated analytics and reporting powered by SAP HANA;
  • Access business functionality and analytics anytime, anywhere, on almost any mobile device; and
  • Highly secure data centres managed, monitored and maintained by SAP experts.

Incorporating SAP’s latest innovations, Business ByDesign runs on SAP’s real-time, in-memory database platform HANA, which allows the transactional and analytical solutions to use the same data platform. This provides users with a real-time view of their entire operation.

“Many mid-sized companies look for systems that are as agile and flexible as their business processes have to be to ensure they’re able to respond to changing market conditions and taking advantage of new opportunities. As the pace of business increases and global competition continues to disrupt the market, complexity is the key obstacle for SMEs to respond with agility to regain their competitive advantage” said Rainer Zinow, Senior Vice President, SAP Business ByDesign.

SAP’s partners continue to make a significant contribution by developing new application functions as add-ons to SAP Business ByDesign. More than 50% of SAP’s customer base uses add-ons developed by partners. This underlines the importance of partners with relevant industry expertise, which benefits from additional market potential and growth opportunities.

For more information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 291,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. 2015 SAP SE. All rights reserved. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Note to editors
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV. For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sap and @sapnews and follow SAP Africa on Twitter at @SAPAfrica

For customers interested in learning more about SAP products:
SAP Africa (within SA): 0800 981334 FREE
SAP Africa (outside SA): +27 11 235 6045

For more information, press only:
Antonia Stafford Ashton, SAP Africa, +27 (21) 528 1700 email: antonia.ashton@sap.com. CAT
Graeme Scala, FleishmanHillard SA, +27 (11) 548 2000 email: graeme.scala@fleishman.co.za CAT