SAP Welcomes Angelique Kerber as Brand Ambassador

SAP is excited to welcome WTA World No.1, Angelique Kerber as a brand ambassador for the company.

Kerber and her coach Torben Beltz are early adopters of SAP Tennis Analytics for Coaches technology to help analyze her performance leading into and during WTA matches.

“I look at the SAP app to see how the opponent is serving, how she’s placing the ball, and what she’s doing at crucial times,” said Beltz. “We try to focus on that to get Angie ready for the match.”

“We sit down together before the match to discuss the tactics against the next opponent,” Kerber added. “He’s able to explain with the technology where I can have more chances to go for it, and see how my opponents have been playing their matches that week.”

Angie has been a key contributor of feedback regarding the program for the past couple of years, enabling SAP to implement strategic updates to the application that make it as valuable and helpful to the players as possible.

“Angie is an incredible tennis player, and she is exactly the kind of partner that we look for both on and off the court,” said Jenni Lewis, SAP Tennis Lead for WTA.

Born in Bremen, Germany, Angie started playing tennis at the young age of three. After her WTA debut in 2003, Kerber rose to prominence in 2011 upon reaching the semifinals of the US Open. Kerber became WTA World No.1 in August 2016; an exciting year that saw Angie win both the Australian Open and US Open while making the Wimbledon Final as well. Kerber has 10 WTA titles to her name and will be looking to defend her back to back titles at the Porsche Tennis Grand Prix in Stuttgart. Growing up in Germany, Kerber has always been aware of SAP and its mission. “It feels very good to be a part of the great team from SAP. It’s an honor for me to be an ambassador for this amazing company.”

Her pure talent and mental fortitude combined with SAP Tennis Analytics for Coaches, delivers quite the combination for success, and the perfect formula for an amazing partnership.


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