Nominations Open for New Book Dedicated to Cape Town’s Startup Scene

Startup Guide is bringing its popular entrepreneurial guidebook series to Cape Town in partnership with Silicon Cape and with support from SAP Next-Gen. 

CAPE TOWN, SOUTH AFRICA – 6 AUGUST 2018 Entrepreneurs, accelerators, coworking spaces and experts can now be nominated to be featured in Startup Guide Cape Town, the first-ever entrepreneurial handbook dedicated to Cape Town’s startup scene. Based on traditional guidebooks that can be carried around everywhere, Startup Guide books help entrepreneurs navigate different startup hubs across the globe and are now in 17 different cities across Europe, the US and the Middle East, including London, New York, Berlin, Tel Aviv and Stockholm.

Packed with city essentials, practical information, in-depth interviews and insightful tips, Startup Guide Cape Town will guide, empower and inspire entrepreneurs in the coastal South African city to transform their startup ideas into reality. To ensure an accurate and trustworthy guide, the book is co-created with the local startup community, from 6 – 20 August, 2018, and anyone in the community can contribute by nominating candidates they’d like to see in the book at capetown.startupguide.world

“One of the most active hubs for startup investment on the continent, Cape Town is attracting more and more entrepreneurs with its diverse pool of talent and growing ecosystem of investors, accelerators, incubators and coworking spaces ready to support early stage entrepreneurs,” said Sissel Hansen, founder and CEO of Startup Guide, “We’re excited to be stepping into South Africa’s startup scene for the first time and highlighting the people and places shaping Cape Town’s growing entrepreneurial community.”

Founded in 2014, Startup Guide is a creative content and publishing company that produces guidebooks and tools to help people turn their startup ideas into reality. The idea behind the Startup Guide books originally came to Hansen when she moved from Copenhagen to Berlin to start a business and discovered how difficult it was to find useful information and local advice about that process. Despite being rejected by multiple investors, she bootstrapped the project and launched the first Startup Guide book in Berlin in 2014 – and it sold out in less than 48 hours.

For Startup Guide Cape Town, Startup Guide has partnered with Silicon Cape, who will be the main project facilitator and supporter, while the main sponsor for the project is SAP Next-Gen.

“Silicon Cape is thrilled to be partnering with Startup Guide to produce the first ever Southern Hemisphere guide for Cape Town,” says Kerry Petrie, General Manager at Silicon Cape, “We are always looking for ways to tell the story of our local ecosystem, its innovative stakeholders and its strong network connections. Startup Guide allows us to tell this story to a wider, international audience. We are excited for Cape Town to join the network of cities such as London, Hamburg, Tel Aviv and Paris.”

After the nominations period, the list of candidates will be narrowed down to the top fifty companies and individuals based on the results. Afterward, the local advisory board – which is selected by Silicon Cape and consists of key players in the local startup community – votes for the final selection so there’s a balanced representation of industries in the book.

Startup Guide Cape Town is set to be released in April 2019. To save 20% on the book before the launch date, pre-order it now.

Media contact
Sissel Hansen
+45 52178545

About Startup Guide
Founded in 2014 by Sissel Hansen, Startup Guide is a creative content and publishing company that produces guidebooks and tools to help entrepreneurs navigate and connect with different startup scenes across the globe. As the world of work changes, our mission is to guide, empower and inspire people to start their own business anywhere. Today, Startup Guide books are in 18 different cities in Europe and the Middle East, including Berlin, London, Tel Aviv, Stockholm, Copenhagen, Vienna, Lisbon and Paris. It also has two physical stores in Berlin and Lisbon to promote and sell products by startups. Startup Guide is a 20-person team based in Berlin and Lisbon.

About Silicon Cape
Silicon Cape is a non-profit, community-driven initiative that supports and catalyzes the creation of a vibrant, sustainable tech and entrepreneurial ecosystem in the Cape. Founded in 2009, Silicon Cape is the most established entrepreneurial network in Africa.